Director of Content at Wibbitz
Did you know that there are roughly 2.2 billion active monthly users on Facebook? It’s true and there are certain strategies you can use to grab their attention when learning how to make videos for Facebook (especially if you’re trying to make ones that viewers will love). Whether your goal is [...]
A video’s soundtrack has a significant impact on its overall story. The right music can serenade and captivate a viewer, and allow them to fully connect with the message you’re trying to convey. According to research from the University of London, the mood of a song can even change a viewer’s [...]
Regardless of which font you choose, the styling and placement of text within a video makes a huge impact on how (and whether) your message is received. It needs to be legible across devices, and used in a way that drives the story forward – and works in tandem with the visuals and sounds that [...]
Video marketing statistics show that video is the best performing content on the internet today. Which is probably why video content creation is now considered one of the vital new skills PR agents need to thrive. Leading technology PR companies (like the ones listed below) and
The democratization of video creation has always been a mission of ours, and we’ve been proud to lead the movement since we first introduced the Wibbitz platform into the world’s leading newsrooms. Today, we’re excited to introduce the latest expansion of the Wibbitz product line with Lightbox – an automated
We all know how much of an impact video can make on pretty much every major marketing goal – especially when you have the right workflow in place (for more on that, make sure to download our latest report). But it doesn’t matter how great your content is if no one [...]
Fueled by millennials and Gen Z-ers all around the world, influencer marketing has become a top priority in 69% of marketers’ strategies. Especially on Instagram, where the global influencer market has already hit 1.3 billion, and is expected to double by 2020.
At the same time, with the increasing [...]
Getting ready to promote a new offer or launch a new feature? Supplementing any big announcement with a product video is a sure-fire way to get your potential customers excited about it. In general, marketers who use video in their strategy see a growth in revenue 49% faster than marketers who [...]
Video is increasingly becoming a bigger part of our everyday lives. Streaming services like Netflix, who recently reached over 139 million subscribers, make video constantly accessible. We all have our favorite films, shows, and YouTube channels that we share in group chats, or at the office water cooler. Right now, I [...]
Last week’s Digital Marketing Innovation Summit was definitely one for the books! The event brought with it some of the most successful digital marketing leaders from companies like AP, Captain Morgan, and Tory Burch, and provided major insights into the future of the industry – including a panel hosted by our very own VP of [...]
Because of the health and wellness industry’s success (it’s expected to grow another nine billion in overall revenue by 2020 in the U.S.), marketers have to remain competitive. As more and more businesses enter this lucrative field it will be harder to stand out. That’s where video marketing comes in.
When it comes to making [...]
At Wibbitz, we love to use every opportunity we can to celebrate the amazing team that we’ve built across our global offices. And on International Women’s Day, we have a whole lot to celebrate – 43% of our global employees are female, and 57% of our teams are lead by women. We’ve also been named [...]
