Best practices for making entertaining and engaging Twitter videos
Create Twitter videos that people want to share
Twitter is all about engagement. Follow these expert tips to design Twitter videos that get retweets, likes, and comments to build your audience and brand awareness.
Grab attention in the first few seconds
The first 1-3 seconds of your Twitter video are the most important for hooking your audience. Be strategic about what you place in your video’s opener. Whether it’s your logo, a brief video clip, or an eye-catching image, your opener is what will stop people from scrolling to check out your video.
Understand Twitter video specs
Like other social media channels, Twitter requires videos to meet its minimum and maximum specs to look professional on its platform. Currently, Twitter video requires an aspect ratio of 1:3 or 3:1, a minimum resolution of 32×32, and a maximum size of 512 MB. When you edit video on Twitter with Vimeo’s video maker, you’ll have access to pre-made, professional templates that meet each requirement.
Get behind the scenes
Twitter users love getting insider looks at businesses and people that they wouldn’t get elsewhere. Use your Twitter videos to tell your story, share behind-the-scenes information, and get personal with your fans. Vimeo’s Twitter video editor handles the aesthetics, but you hold the power to create a winning story.
