Create Amazon videos that'll make them click \"add to cart\"
Keep your Amazon video short and sweet
Sponsored Brand Videos (SBV) can range from six to 30 seconds. Amazon recommends showing a product shot and your brand’s name in the first three seconds of your Amazon store video. When in doubt, cut it out — keep your video messaging simple, clear, and concise so you keep the viewer’s precious attention.
Show off your product immediately
On Amazon, skip the elaborate storytelling and dive right into what the people are looking for: your product. Remember — people use Amazon to shop and learn about brands. Videos that show a product within the first seconds of the video tend to perform better.
Pay attention to formatting and sound
Always make sure your Amazon store videos are designed and optimized for both auto-play and a sound-free experience! Text should be simple and readable from a mobile device. Videos should also follow a 16:9 aspect ratio.
Don’t forget that Amazon listing videos infinitely loop
Amazon store videos autoplay and loop continuously. When creating your Amazon product video, either creatively loop your footage, or include a visually interesting end card in the final seconds of the video.
