Pro tips for creating high-impact LinkedIn videos
Give your LinkedIn videos a professional feel
LinkedIn video marketing is a powerful way to engage your audience. Follow these expert tips and best practices to create LinkedIn videos that make a big impact.
Tell a compelling story with LinkedIn video
LinkedIn video marketing is all about storytelling – even LinkedIn video for business – so it’s essential to craft a powerful story that gets your message across. Plus, social media users’ attention spans are short, so you need to grab their attention in the first 10 seconds or less to keep them watching. Start with a clear objective, such as building brand awareness, getting users to click to learn more about your products or services, or converting viewers to subscribers or buyers, and create an engaging story and plan your video content with that goal in mind.
Convey your message visually with graphics and text
Many users watch LinkedIn videos without sound, so if you rely on audio to convey your message or tell your story, you’ll quickly send your viewers scrolling past. Use subtitles, captions, and other text to communicate your key messages so that even users watching without sound will easily grasp the main takeaways. Vimeo’s LinkedIn video creator makes it easy to add all the text you need to tell your story, including captions, subtitles, descriptions, and more to keep viewers engaged.
Test and optimize to find the perfect video length for LinkedIn
The ideal video length for LinkedIn varies based on your objective, but you should always test your content to find the right length for your message and your audience. Short videos between 5 and 15 seconds are ideal for creating cliffhangers and compelling viewers to click through to learn more or get the rest of the story. Product overviews and explainer videos meant for building brand awareness or consideration typically perform best at about 30 seconds in length. Videos longer than a minute are best for educating viewers, such as sharing key takeaways from a conference or webinar, and they also work well for sharing detailed customer testimonials or sharing promotional offers to generate demand.
