With the rise in video marketing, companies are now feeling the pressure to produce high-quality video content. Most brands understand that simply creating videos isn’t enough; they must be engaging, creative, and to keep up with competitors—published consistently. 

Whether you’re a social media manager or a financial advisor, odds are you aren’t a video expert and you’re looking for a quick fix that will help your business grow through video. Many beginner video creators in your position feel the same way, and that’s why most look to ease the pressure by hiring a marketing agency to do the work for them. 

The problem? Using a marketing agency isn’t a quick fix — it can actually be the opposite.

That’s why I’m here to tell you it’s possible to create professional, short-form videos completely on your own, avoiding the long and expensive process of hiring a marketing agency. With an online video editor like Wibbitz, you’ll have the power to make videos without any previous experience!

If you’re considering hiring an agency to create videos for your company, take a look at five telltale signs you should be using online video editing software instead.

Your agency isn’t creating videos as quickly as you want them to

I bet your decision to hire a marketing agency to establish your B2B video marketing strategy went something like this: 

1. You realized how important video marketing is for your business.
2. You thought you didn’t have the time, money, or experience to create impressive video content.
3. You weren’t aware of other resources to create videos on your own so you went with the first thought that came to mind: hiring an agency.

Was I close? No matter what your thought process looked like, the videos your agency has made for you over a few months could have been created in minutes with an online video editor. The reality is just the time communicating back and forth with your designated Account Manager on what your video should be could have translated into you creating that video and more!

By using an online video editor, you’re taking what would otherwise be a 5 to 9-week process with a marketing agency and cutting it down to a few hours. 

Don’t believe us? Take a look at the infographic below comparing the two timelines:

Your videos need to be more on-brand

You provided video branding guidelines to the agency along with all of the details to include in your videos, yet they still aren’t as tailored to your business as you hoped. 

This is a common recurrence as even if your marketing agency has access to professional-grade video equipment, they might not understand your brand and product in the same way that you do. From tone of voice to company values, it’s hard to communicate these elements quickly to an agency. 

With a content marketing tool like Wibbitz, you have all the editing features you need at your fingertips.

You never have to be frustrated again that your agency sent you a video that missed the mark on the key message of your video or the style of it doesn’t align with the rest of your content. 

Not only do online video editors allow users to upload logos, fonts, colors, and more with ease, they enable you to have complete control over things like messaging, tone, product positioning, language, and style!

Creating a video for an upcoming event and design assets or key details changed last minute? If you’re working with an agency, you’ll have to take time to communicate and wait for your video to be redone — even on your time crunch. Online video editing software eliminates this dependency and gives you the power to decide when and how videos get done.

You hired an agency because you have zero video editing experience

93% of marketers who use video say it’s an important part of their marketing strategy, so it’s a no-brainer that you wanted to implement video into your business efforts. And if you’ve never had the opportunity to learn how to use an online video editor, we can bet you wanted to leave all video creation in the hands of “experts.” 

With the rise of ‘no-pro marketing tools,’ it has never been easier for beginner video makers to create, download, and publish videos all on their own. From writing effective copy to building web pages without knowing code, there is a no-pro tool for every step of marketing. 

And now that you find yourself looking elsewhere, we have great news — you also don’t need any video editing experience to use Wibbitz. Anyone on any content team can make on-brand videos thanks to intuitive features within the editor.

Let’s take a closer look at a few that make video creation as easy and quick as possible:

Scene-based video editing

In complicated video editors like iMovie or Adobe Premiere, their timelines make it difficult to know what you’re trimming and how to rearrange elements of the video. Especially if you’re just starting in the video creation space, you need a tool that’s easy to navigate. 

Wibbitz takes a scene-based approach, which is much easier for those new to video to manage. You can think of this almost like editing slides or pages — simply drag and drop them in whatever order you’d like!

Media assets library

Did you know that visual data is processed 60,000 times faster by the brain than text? So what better way to make your content stand out than with unique photos, videos, and gifs?

Once in our studio, you will have millions of media assets to choose from to take your video marketing to the next level. This includes commercial-grade footage, photos, and soundtracks.

💡Fun Fact: We often recognize video clips we have in our media library in popular TV commercials!

Crop videos in multiple formats for all social channels

It’s true; having the ability to crop videos in three different formats for social media is just another benefit of our online video editor. Unlike other platforms, Wibbitz gives you the option of Landscape, Vertical, or Square for you to create videos that will perfectly fit on any channel — from Instagram to TikTok!

What’s even better, having the option to create videos in multiple formats saves you time from waiting for an agency to make three different versions.

Simple text positioning on scenes

When using an online video editor, you expect it to have all of the bells and whistles. You’ll likely find yourself clicking around and seeing if the tool actually does what you want it to do. 

One of these must-have features is the ability to position your text where you want on every scene. Our set text placement option helps new video creators quickly position text to ensure it is aligned in the frame.

Presets for text animations, transitions, and styles

With Wibbitz, you have access to out-of-the-box features that help you make a professional-grade video without needing to know graphic design, text styling, or complex production skills. From exciting text animations to transitions, these elements make every video look like it was created by an expert.

Video embed code feature

If you’re new to video editing, you’re probably new to embedding videos as well. But don’t worry — with our video embed code, you don’t need any experience to embed videos made with Wibbitz directly onto your website or blog!

Once you create a video in our professional video creation software, open your video’s sharing options on the homepage, go to “Share” and click “Copy Code.” When working with an agency, you may have been limited to where and if your videos could be embedded on your website. 

With our online video editor, you have immediate access to the video to download, share, and embed anywhere.

You’re spending too much time on agency management & communication

With remote working, we all have discovered a newfound appreciation for team collaboration. Every business has adopted its own WFH rhythm and most have done what they can to create modern ways of working together from afar.

The value of bringing video creation in-house to enable more efficient collaboration rather than working with an outside agency is tremendous. Using a cloud-based platform allows your business to have a “hands-on” video marketing approach to video production. And, as always, it will save you time in the long run! 

Content teams can use the Wibbitz review link to share drafts among coworkers instead of downloading and uploading videos each time. Plus, you will always have access to folders in real-time making it feel as though you’re collaborating with team members right in the office.

You’re not getting enough videos out of how much you’re paying

Feeling like you’re paying too much to an agency for too little video content? 

This is one of the most common reasons businesses transition from using a marketing agency to utilizing an online video editor. Signing the dotted line with an agency isn’t cheap, and depending on the company’s bandwidth, resources, and client priorities, many people find they’re not getting as much out of the investment as they thought. 

Let’s do a quick price comparison: 1 video made by an agency can cost more than double the amount of an annual subscription for an online video editor. Plus, if you’re having a marketing agency create a video in multiple formats as we mentioned above, that is going to cost extra. 

With an online video editor, you have the option to: 

✅ Pick which pricing plan works best for you and your business

✅ Receive a completely transparent list of what features you’ll have access to

It’s time to upgrade your video marketing strategy with Wibbitz

If any of the signs above sounded like you, then you’re ready to get started using our video editing software. Avoid overpriced retainers with marketing agencies and discover how quick and easy it is to create videos on your own — no experience necessary.