Not to be outdone by Instagram, Facebook, Twitter, Pinterest, and Snapchat (let’s not forget the OG!), LinkedIn launched its own version of “Stories” – vertical videos or images that disappear after 24 hours.
Now’s the time to start adapting your social video strategy accordingly, so you’re ready to jump right in and share your business’s Story across LinkedIn’s vast (and growing) professional network. Learn more about how to use this LinkedIn for business feature below:
How it works
This new LinkedIn video post feature can be a great way to drive more attention to your posts through visual images, movement, and sound. The process is simple:
- Upload a short vertical video (up to 20 seconds)
- Add stickers and/or text
- Mention other users with @
Even though the new option is very similar to Instagram Stories, it shouldn’t be approached in the same way – it’s LinkedIn, after all, which means your content should take on a much more professional tone. Of course, there’s no need to be stuffy, either. We’re all people at the end of the day!
There are a variety of ways that LinkedIn users might use the Stories feature to expand your reach and boost engagement. Here are some strategies to consider:
Repurpose your best-performing LinkedIn content
It’s easy to take a look at your existing LinkedIn content to see what topics have really resonated with your audience. Then, simply convert those posts into a short video to engage in a different way.
Wibbitz Studio makes it easy to repurpose your content into vertical video – just like Dr. Oz did for this video they created for IGTV (from another square version they used for Facebook):
Boost your thought leadership in a more impactful way
Professionals using LinkedIn business features are often interested in boosting their thought leadership. That can be done in static posts, but consider how much more impactfully that might be done by using short video clips to add more personality and energy to showcase your expertise.
Offer glimpses into your work day
What kind of work do you do? If it’s visually appealing, LinkedIn Stories offers a great opportunity to share highlights of your day.
Depending on the type of product you offer, you might also use LinkedIn Stories to provide a product demo or respond to FAQs you’ve received from your customers.
Pose a compelling question to your network
Engage your audience by asking them a compelling question and suggest that they respond via Stories. It’s a great way to generate quick engagement—over a 24-hour period—and create a sense of community as users see and hear perspectives from others.
Here are some questions you could start with:
- What are some ways you’ve improved your work from home office?
- What advice would you give to your younger self at the beginning of your career?
- How do you see your industry evolving over the next year?
Teach your audience how to do something
Think of how popular YouTube videos have become for teaching people to do a variety of things—from unclogging a drain to building a spreadsheet, and everything in between. Think about how you might use LinkedIn Stories to teach users to do simple things that will add value to their work day, while highlighting your expertise or product features.
Here’s a great educational video that Covestro posted to LinkedIn, and could easily be repurposed into a LinkedIn Story:
LinkedIn also offers a number of examples of how users are already taking advantage of this new tool. Check them out, then about how you could use the power of Wibbitz to quickly create compelling videos to boost your thought leadership and expand your reach and engagement on LinkedIn.
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