Content marketers have to wear a lot of different hats. From writer and editor, to strategist and producer—content marketing is a multidisciplinary role with a lot of pressure to be creative, organized, and analytical all at the same time. Exciting? Yes. Overwhelming? Also yes. Below are a few tools that will help you create beautiful visual content and stay creative, organized, and on top of all your content metrics.
FOR VISUAL CONTENT CREATION:
What it is: A website builder that lets you create sleek, mobile-friendly pages that suit the content you’re aiming to display.
Why you need it: If you’re tired of having to ask your developer everytime you need a small web update, Wix makes content management super easy. You don’t need to know any code to make updates.
What it is: One of the easiest to use email management tools out there right now.
Why you need it: From customized templates that look great on all devices, A/B testing made simple, MailChimp makes creating and measuring your email campaigns a genuinely enjoyable part of content marketing.
What it is: An interactive content creation tool with a flexible canvas that allows you to create anything and everything, without the need for a developer.
Why you need it: It takes your content to the next level and provides the kind of flexibility that allows you to insert lead gen forms, create games, quizzes, and microsites all without having to write a single line of code.
What it is: An online video editing tool that allows anyone on your team to create sleek video content for a variety of formats.
Why you need it: Video production can be a huge investment in terms of resources, budget, and time. Wibbitz makes it easy to create top-quality video content in just a few minutes, and promote it across Facebook, Instagram, Twitter and more.
TO SIMPLIFY YOUR WORKFLOW:
What it is: A flexible task-based project management tool that allows you to organize your day, week, month, whatever in various layouts.
Why you need it: Its flexibility and compatibility with Slack, Google Drive, and most of the other tools you’re working with means you can make a board for everything – your editorial calendar, your social media posts, or your email campaigns – and easily collaborate with the rest of your team. Or, you could use it for your personal to-do lists by sending your emails to your board and keeping your tasks all in one place.
What it is: A free web-based service that allows you to use if/then statements in order to integrate your apps together, get them to talk to each other and work together to make your life easier.
Why you need it: Whether you wish certain Slack messages would just be auto-added to your Google Cal, or you want your emails to automatically be added to your Trello board, you can set that up and more with IFTTT.
What it is: A note-taking and productivity tool that makes it easy to track and share all your notes.
Why you need it: Paper notes get lost, or they get coffee spilled on them. Evernote lets you take, keep and organize not just the notes you take directly in the app, but pictures of handwritten notes and sketches. You can also tag them so they’re easy to find.
What it is: A Tweet aggregator that allows you to follow specific hashtags and measure the engagement on your Tweets in easy-to-read, flexible views.
Why you need it: Staying on top of the Twittersphere can be a full-time job in and of itself. But it’s just one part of yours. This tool makes it easy to manage everything without having to go to twitter.com.
What it is: A business intelligence tool that allows you to track the performance of content and see how it pairs with earnings and other sales data.
Why you need it: Content marketing requires proof, usually that it’s affecting lead generation. Looker lets you pair Google analytics content tracking data to track its effectiveness.