It’s a logical enough question on the surface: “Why use Wibbitz if you already have Adobe Creative Suite (or some other video production tool)?” Clearly, most CMOs and other marketing leaders need to manage their budgets carefully these days. But the most savvy among them know that effective budget management isn’t only about saving dollars, it’s also about saving time and being as efficient as possible.
Think about Canva, for example. You’ve probably used it at least once to turn around a quick graphic—and even if you’ve had zero design experience, it probably still turned out pretty great. Does that mean you should cancel your subscription to Photoshop or Illustrator (or fire your designer)? Probably not.
The same concepts apply when considering how to optimize the use of tools like Wibbitz—even when you may have access to Adobe Creative Suite or other tools. Here are some reasons why tons of top team leaders have already decided to add Wibbitz to their team’s tech stack, even if they already have other video tools available.
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It’s a fit for every employee’s skillset
Some companies may have experienced videographers on board. Others may be expecting communication generalists to serve in a wide range of roles. Wibbitz is easier to use than Premiere, no matter what your employees’ skill sets are—which means that everybody on your team could have the power to create professional video content.
“Traditional video editing software has a steep learning curve for someone without video experience. But with Wibbitz, anyone, regardless of skill, can create video and get great results.”Paul Miraldi, SVP Digital Content Strategy at iHeart Radio
While your video team and video editors may be using Premiere to create highly produced videos, your marketing team members – and anyone else in the company for that matter—could be using Wibbitz to turn around short-form videos to supplement their work without having to call upon your video editors for assistance. It’s a win-win, and a money saver, for all involved. And speaking of saving money…
It’s a solid choice for any budget
While some companies may choose to use Wibbitz to complement other available video tools, others may find Wibbitz’s features and ease of use all they need. In either case, Wibbitz costs are affordable and a great choice that won’t bust your budget, but will deliver consistently high-quality output quickly.
Because when you need short-form video content, and you need it now, you can have it with Wibbitz. Improve ROI for short-form social video content by allowing staff to create more for less—time and money.
“Wibbitz has enabled the creation of fast, low cost, high-quality videos – so we can now reach audiences that were previously too small for a positive video production ROI. The volume of video we’re able to produce has gone up, along with the types of niche audiences we’re producing for.”Ephraim Cohen, SVP and Senior Partner, FleishmanHillard
It provides access to high-quality media
There can be a wide range of media formats that marketing staff need to draw from when creating video output—everything from simple photo images, to videos, gifs, soundtracks and more. Wibbitz offers access to this wide range of top-quality media from providers like Storyblocks, Tenor, AFP, Abaca, Fotosearch, and Bertelsmann Music Group without the need to pay additional fees to download each file.
“The video selection in Wibbitz’s immense media library is excellent – contemporary footage without the cost.”Sara Finder, Marketing Manager at MOXXOR
It’s all in the cloud
With so many employees working at various remote locations these days, this is more important than ever before. Employees need ready access to video creation tools no matter where they—or their colleagues—may be. With Wibbitz everything is saved in the cloud offering easier collaboration and eliminating the need to store or send large files back and forth.
“Sending files back and forth was kind of a messy process. Having the centralized platform that Wibbitz provides makes it easier to collaborate across different offices and regions. It’s just a breeze.”Diego Santos, Regional Campaign and Social Media Strategist at Hubspot
It speeds up turnaround time
Things happen quickly these days and companies need to be able to quickly respond to new demands, new interests and new opportunities within their markets. When tight deadlines aren’t looming and high product values are critical, a tool like Adobe Creative Suite may be the right choice. Increasingly these days, though, marketing leaders are operating within tight timeframes and high expectations to get results fast.
“There was no comparison. Using Wibbitz boosted the quality of produced content and vastly improved our time to market. It was an obvious choice for us and the results speak for themselves.”Sandy Schadler, VP of Marketing at Travelink American Express
It easily allows staff to repurpose, reformat and add value to existing content
One of the best ways to optimize content creation budgets is to repurpose and reuse existing content in many ways. Wibbitz easily allows staff to reformat, chop up and repurpose existing content, so you can squeeze out every bit of value from every piece of content – and even add additional value, through the power of video!
“I think it’s great how we can always turn to Wibbitz as a means to repurpose content and in a way that is more engaging on social media. We definitely get more engagement on posts that incorporate video.”Caroline Heys, Marketing Coordinator at Bennett Thrasher
Wibbitz may not be an Adobe Premiere alternative—or an alternative to Adobe After Effects, or an alternative to Adobe Creative Cloud, or an alternative Adobe stock resource. But it’s not trying to be. What Wibbitz is is an exceptional add-on to augment other tools you may be using, and a go-to option for creating quick, clean and effective video—to fuel your marketing efforts cost-effectively, and through an exceptional user experience.