Trends & Insights

The Future Video Experience: Takeaways from our NAB Show Panel

May 16, 2018


Last week, our VP Sales Ido Nivron jumped on a panel at the mega-conference NAB Show. He was joined by Jeroen Elfferich (CEO of Ex Machina) and Dan Stieglitz (founder & CEO of Stainless Code), and lead by moderator Jason Friedlander (Senior Director of Product Marketing at Verizon) to talk about the future of video — and how various technologies will transform both the creation process and the viewing experience. Here is the recording of the panel in its entirety, along with some of our biggest takeaways:

1. Video will be more accessible, through multiple screens

Our expectations for video content has changed: We want it fast, we want it whenever we want it. Screens will be integrated into every aspect of our everyday lives, through devices like the Amazon screen. Video is not something that we’ll need to dedicate our time to, it’ll just be part of our daily lives.

2. More real-time interactive viewing experiences outside the TV screen

Social media has brought back the sense of urgency and belonging that TV has always had. Take HQ Trivia, for example — millions of people start at exactly the same moment in order to play a little game show. That’s just the tip of the iceberg. We’re going to see a lot more similar moments on social media, nationally and globally, that will trigger millions of people to fully interact at the exact same time.

3. Ads will be shorter and less annoying as they become more customized

Customized content is able to create an experience that’s unique to your likes. The marriage of data will power some amazing viewing experiences — and a better experience with ads overall. We’ll be seeing a transition in the future where browsers will incentivize people to give their data, and be targeted with the ads that make sense to them, and that resonate with their interests. In return, they’ll get free browsing, free access to subscription-based sites, and the ability to turn off the popup banner ads for good.

4. AI will improve the relationship between people and machines

People still have a fear for machines, that machines will steal their job. But AI can do the mechanical work, so humans can focus on the creative part of the job. Plus, AI can help break the filter bubble, so good storytelling, smart thinking, being curious about other people will always prevail. AI technologies will just democratize content, and the creation of that content.