Instagram is undeniably addicting to users with its simple user face and playful nature of its Stories feature where the opportunity for repurposing content is endless. When Instagram introduced IGTV, the social media turned into a destination for longer form, short-form, and micro-video content – and quickly became one of the most versatile visual storytelling tools for brands.
We already know Instagram attracts eyeballs, but how can a brand keep up with the speed that people scroll? By repurposing content you already have! And no, it’s not cheating. It’s all about being resourceful with a repurpose video editor and strategy in place. Repurposing content can ensure that users don’t miss it the first time around and it can reinforce a message. You can also adjust the content to speak to a different audience. Combine videos or merge video files to create fresh content for your Instagram feed, Instagram Stories, and IGTV through a single platform.
Here are a few tips to help you rethink the way you can use, and reuse, your own video content to captivate for Instagram throughout a user’s journey. And if you find yourself wanting even more Instagram insights, make sure to watch recap videos from a previous Storyteller Circle in NYC.
Become the guru
You can always repurpose video content to position your brand as the thought leader on a specific interest, like SmarterTravel did with these Spa Getaway pieces created in the Wibbitz platform. By creating a storyline that offers info on travel with a specific goal in mind, they were able to inspire their audience to take action. They capitalized on the power of their knowledge in the space by repurposing content to captivate for Instagram across IGTV and their website. Now, more viewers will think of their brand when it comes to insightful travel tips.
DIY it up
Instagram video is also the perfect format for educational content. The coronavirus has also heightened the need to do it all from home and look for innovative ways to learn new things. Followers crave this kind of storytelling if your product requires a little explanation, or a little inspiration. Check out how Fenty Beauty tapped into that insight with the makeup tutorial videos they shared on IGTV and in their stories.
Hashtag with a purpose
Hashtags are ubiquitous and, when used in excess, can make a brand come off as disingenuous. But they’re undeniably powerful tools for helping to push your content into people’s feeds. To ensure that your brand remains authentic, think of a hashtag that you can own and then back it up with video content that shows instead of just tells – like Everlane did with their #Damngooddenim storyline. They created a unique hashtag and then supported it with educational video content that they used to captivate for Instagram across their timeline and in their stories.
However you plan on repurposing content, the idea is to repackage and refresh, not reinvent the wheel. You can start with some simple techniques to resize video, combine videos, or merge video files. Try one of our social media tools as a repurpose video editor that transforms your content into something dazzling.
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