Industry leaders weighed in and the results are unanimous: mobile optimization is predicted to be one of the most important technology trends in 2019. Companies like ESPN, BET, and other top names across a variety of industries are continuing to develop their mobile-friendly brands.
Studies show that the technology preferences of Gen Z will eventually make mobile optimization a requirement. For example, we already know that 87% of Gen Zers prefer watching mobile video. They also spend more time watching videos on mobile than they do on any other device type (about an hour or so).
Having a fully integrated mobile video platform will be the make-or-break factor for a lot of businesses this year. Is your content strategy fit for today’s mobile video audiences? Take this quiz and find out.
Looking to score higher with your mobile audiences?
A mobile video-first marketing strategy is essential for any brand hoping to improve their reach in 2019 and beyond. And with the Wibbitz platform’s easy reformatting tools and dynamic graphics templates optimized for mobile, it’s never been easier to create professional-quality videos for every platform and screen.