Most marketing agencies know full well the value that video can bring to bear for their clients’ marketing efforts. However, with so much focus on producing video for clients, it’s easy to forget the equal importance of creating videos to market their own brand. It’s not that they don’t know how to market a creative agency. Far too often they simply can’t find the time or resources to prioritize it over their clients’ needs. Luckily, as Bertelsmann-owned marketing agency Territory Influence has learned, tools like Wibbitz can help.
Territory Influence is a full-service influencer marketing partner that works with brands to help them effectively collaborate with relevant influencers to boost their business. But with influencer marketing gaining more and more traction in today’s social-driven world, it’s become an especially crowded space – and just like in any other industry, video is the best way for their agency to stand out from the competition.
Orsolya (Orsi) Bakos-Ladányi is Territory’s International Marketing Conceptioner. Before using Wibbitz, Orsi Bakos-Ladányi and her colleagues were only able to create around ten videos per year – not nearly enough to remain relevant and visible in the feeds of their audience. With the help of Wibbitz, they can now create more than 20 videos a month, and have cut production time from weeks to 20 minutes or less. “It’s easy even for our local marketers, without any previous knowledge or experience creating videos,” she says.
If you’re looking for ways to use video for marketing your marketing agency, here are some tips and examples to help get your creative juices flowing – and make sure you’re tooting your own horn as effectively as you are for your clients!
Take social proof to the next level with EOY wrap-ups
It’s one thing to share a list of clients, or post their logos, on your website. Those client lists can be taken to the next level by using video to show and tell. That’s what Territory did here in this video, to highlight some of the biggest brands and campaigns they worked with in 2020 – in a compelling way that is enhanced by imagery and sound.
The proof is in the numbers
Your potential clients are looking for results, so it’s important to give them some tangible evidence of your capabilities. Show them the numbers! That’s what this customer testimonial video does – providing compelling evidence that Territory is the right choice for the kind of results that drive awareness and positive word-of-mouth for any brand.
Educate and inform through thought leadership content
You want your company and staff to be perceived as expert authorities on agency marketing strategy. One way to do that is by sharing relevant and credible content from trusted third-party sources. Territory takes this a step further than simply providing a link to a report. They packed more impact into their thought leadership by showcasing it in a short video. That’s the kind of thing that gets the attention of today’s busy business professionals.
Use LinkedIn & Instagram Stories to promote digital events
Speaking of thought leadership, digital events and webinars can help promote your digital agency. They help give your company credibility and prove that your agency is a leader in the space – and video is the best way to promote them! This vertical video was created to promote a timely webinar on using influencers for brand building on Instagram and LinkedIn Stories, and poses the questions that many influencer marketing brands are asking, and gives them a valid reason to sign up – to get them answered!