Trends & Insights, Video Marketing

10 marketing metrics that you can increase with video

May 10, 2019


The latest video marketing statistics prove that this type of content kicks butt by most traditional measures of success. Here’s what you stand to gain from adding video into your content marketing strategy.

1. ROI

More than half of today’s marketing professionals (51% to be exact) believe that video content has the best ROI over any other type. Which is probably why 82% of those polled note that using video is a key part of their marketing strategy.

There are lots of great video creation tools available today that streamline the process. Which means there are no more obstacles standing in your way between you and video marketing that brings in a sizeable return on your investment.

2. Leads

Marketers who use video content get 66% more qualified leads per year. Which is supported by the fact that marketers who used video ended up growing revenue 49% faster than non-video users in the past few years.

That’s because today’s shoppers find videos to be a helpful tool in their decision making process. Rather than reading a few paragraphs of text they are able to quickly and easily determine whether or not the product is a good fit from one short video.

3. Social Engagement

According to video on social media stats from WordStream, social video generates 1200% more shares than text and image content combined. Now that’s one impressive stat! And while text and image content should still be included in your overall social media marketing strategy, video should be at the top of your priority list.

4. Marketing Influenced Customer Percentage

Did you know that 64% of consumers will make a purchase after watching branded videos on social platforms? It’s true. Think about the last few things you bought online. You might have watched a couple videos yourself without even realizing it. Watching video content from brands helps consumers get familiar with their brand, products, and main selling points on a deeper level.

5. Brand Awareness

Video marketing helps boost brand awareness by a whopping 54%. Coincidentally, 54% of people want to see more video content from marketers. So not only does video help accomplish this goal, it’s also in high demand!

And the average viewer who enjoys your video content will increase their brand association by 139%, so there’s really no reason not to use it as part of your marketing strategy. Consumers love it and your marketing metrics will love it too.

6. Landing Page Conversions

Video marketing statistics show that adding a product video on your landing page can increase conversions by 80%. That’s because persuasion is much easier in video form. Whether it’s a personal connection with a speaker or a helpful tutorial on product features, landing page videos provide another extra boost in sales that can be directly linked to your marketing efforts.

7. Total Website Visits

If increasing total website visits is your aim in 2019, consider adding video to your online properties. It turns out that video drives a 157% increase in organic traffic from SERPs. It has quickly become a go-to for brands wanting to increase discoverability and sales all at the same time.

8. Bounce Rate

Ecommerce websites that use video see a 34% decrease in bounce rate on average. That’s because videos keep visitors engage with your website content longer. And the more time they invest in your site, the more likely they are to convert.

9. Click-Through Rate

Marketers who use video in their strategy see a 37% improvement in their average click-through rate. Using an effective CTA definitely helps make this possible. But really any type of video content will do the trick.

10. Cost Per Lead

Brands have found that using video marketing on LinkedIn leads to a 68% lower cost per lead. That’s because it’s easier and more affordable than ever to create video marketing content that prospects will actually love. So what are you waiting for? Let’s get creating!