Trends & Insights

4 organic ways to improve your website KPIs

Oct 17, 2019


Who says you have to pay more to boost your website KPIs? These organic strategies take advantage of all your existing online properties (from social media to landing pages) to improve rankings, discoverability, and conversion rates.

1. Boost search traffic

If you want to improve your website, all you have to do is add a video. Even if you leave everything else the same, putting at least one on any of your website pages has the potential to increase SEO performance.

In fact, research shows that websites that do include videos are 53 times more likely to end up on the first page of Google search results. And overall performance is said to see a boost of as much as 157% success in rankings.

Regardless of what topic you choose, you can optimize your video for even better SEO performance through any of these video SEO ideas:

Host your video on a non-traditional platform (read: not YouTube or Vimeo) then embed it
Select or create the most engaging thumbnail image
Include at least one targeted keyword in your title and in your video description
Make sure your video is related to the page it’s on
Place your video at the top of the page

2. Drive traffic from social

If you’d like to propel traffic from your social platforms to your website without investing more into paid ads, consider revamping your posts instead. Keeping a uniform tone, look, and color scheme across all your assets can help improve click-through-rates to designated landing pages. By the way, once they’re there, make sure there’s a video waiting for them – it’ll increase the conversion rate up to 80%.

Yes, this tactic is simple but it’s also highly effective. Branded social media videos have been proven to increase sales by as much as 64% when compared to non-branded content.

3. Generate quality leads from Instagram

Instagram Stories are a valuable website conversion tool. If you have more than 10,000 followers you’ll have access to the Swipe-Up feature, which persuades 28% of viewers to dig deeper into products and brands.

And, as we’ve already discussed, video is a powerful social media conversion tool. So combine it with a strong Swipe-Up call to action and you’ve got yourself a powerful website traffic funnel.

Speaking of Instagram, did you know that you can improve website KPIs just by using the Link-in-Bio feature? It’s true! 22% of Instagram users will click on it to learn more about a specific post or account.

You don’t need a certain number of followers to use this feature so be sure to add a direct website or landing page link and take full advantage of it. Or, if you have several web page options you’d like to funnel traffic to, try using a free tool like Linktree to create a pop-up link menu.

4. Decrease bounce rate

Bounce rate is an important website KPI, one that can (indirectly) affect your SEO. While a high bounce rate isn’t necessarily a death sentence for websites, it’s better to provide further engagement for site visitors that goes beyond simple text.

This won’t come as a surprise to most, but the best possible way to keep them on your site longer is to include a video. Statistics show that visitors will spend 2.6 times longer on a website that has one. Just make sure the content is targeted (through relevant subject matter and positioning) so that visitors will actually want to view it.