In many organizations it seems like marketing gets all the love. They’re the department involved in fun promotional projects running the gamut from flashy websites to craft social media posts and, of course, splashy videos that really resonate these days.
But marketing doesn’t have to be the only corporate function that can stand out with compelling video. In fact, everyone in your company should have access to easy-to-use video tools that can help them communicate and share key messages with internal and external audiences. They don’t even need to have advanced video editing skills. Simple tools can help video become a part of everyone’s workflow, helping to deliver information and make even very complex topics more accessible—and interesting.
Let’s take a look at the many opportunities and some examples of how departments outside of marketing have used video to make an impact.
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HR, People Operations, Internal Communications
Video has a lot of potential to help people departments like HR and internal communications share important messages—and put faces to names—across even the biggest organizations. HR and comms professionals are always interested in how to inspire employees to do their best. Video can deliver.
Law firm Shearman & Sterling uses video to celebrate Pride Month by highlighting the company’s participation in New York City’s Pride Week while sharing employee perspectives on what one work they would use to describe Pride. Shearman & Sterling partners also share their perspective and support. It’s a strong corporate message, made stronger via video. No fancy video editing skills required.
Video can also pack a powerful punch as a recruitment tool, helping prospective employees get a sense of the company and its other staff members.
In this video, Schneider Truck team members share experiences on the road and the big benefits of working for Schneider. Schneider has also used video to good effect for employer branding—focusing on its female truck drivers who, collectively, have one million miles to their credit and lots of stories to share. It’s a great example of how video can be used effectively to promote diversity and inclusion initiatives.
Finance, Business Operations, Analysts
HR and internal communications are, arguably, areas of the company that you might expect to turn to video for communications. Finance, on the other hand, generally isn’t. These videos demonstrate, though, that it’s a medium that has the ability to make even potentially dry subject matter come to life.
SimilarWeb successfully juxtaposes shots of sporty Tesla vehicles with data on how the car’s website outperformed other online car buying sites. Video can be a great tool for data visualization as this and other examples demonstrate. Placer.ai used video to display data about how Wendy’s foot traffic compared to other competitors offering breakfast options.
Truly any department in any organization could use video to present data; it can be a great way to capture the attention of senior management no matter what type of presentation is being made. Whether making a presentation to senior management, or the board, or explaining a complex topic to an unfamiliar audience, video can really resonate as this AACSB International video on blockchain powerfully demonstrates.
What better way to show, or demonstrate, your product or introduce new features than through video? In particular, video can do an exceptional job of demonstrating features as this video from Mortgage Hippo illustrates. It’s a quick way—in this case only 22 seconds—to show how easy their new tool is to use.
Video is also a natural for product tutorials. This Haemonetics video illustrates the proper use for a medical device used for plasma donation, through visuals and captioning in a quick-moving and very illustrative tutorial.
Video sells! When making product demonstrations or sales pitches, videos can help augment the use of other information or in-person conversations. A side benefit—video can easily be shared with others and reviewed multiple times which can be especially helpful for complex or high-cost products and services.
This SimilarWeb video illustrates the features of a marketing software package that provides a wide range of functionality. The video shows the product in use and offers examples of screens and reports that users might access.
Videos can also be easily personalized to meet the needs of individual salespeople and other presenters. This video from Eastbrook Homes does a great job of both illustrating how video can be used by home sales agents, while also providing a template and tutorial so they can customize videos for their own needs.
Figuring out how to inspire employees to do their best starts with empowering them with easy to use tools that do their best work. And when it comes to leveraging the power of video to communicate messages from every corner of your company, video editing skills are clearly not required. As the videos here illustrate, creating your own corporate videos to convey a wide range of messages can be both simple and impactful.
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