Which new media technologies should you actually be investing in?
We set out to learn how (and whether) audiences are using live video, chatbots, wearables and VR to get their news, and uncovered some surprising information that will help you make smart investments into your future content distribution strategy.
- How news consumers’ preference and adoption patterns contribute to overall perception of new media technologies
- The audience demographics that each new media technology caters to
- Which technologies should be prioritized in your content strategy – now, and in the near future