It’s not easy being an executive in the world of media and publishing. Audience preferences, platform requirements, standards for advertising, and endless other factors are constantly changing. Every executive could use a helping hand sometimes, and many organizations are being built to take on that role. They offer events, newsletters, resources and a community to inform media executives of ways to support and develop their publication. Here are 5 organizations that every executive in the media industry didn’t know they needed:
1. ONLINE NEWS ASSOCIATION
The Online News Association has assisted digital publishers in navigating the constant change in their field since 1999. Today, they have a whopping 2,200 members, ranging from technologists to heads of newsrooms. Their mission is to “inspire innovation and excellence among digital journalists to better serve the public.” The association provides full-day digital seminars, an annual conference that includes discussion, training, and networking, and webinars with updates from industry experts.
Resources: https://journalists.org/resources/
Newsletter: https://journalists.us1.list-manage.com/subscribe?u=71d2d33b013435ca6e1ed980e&id=53b827990a
Event Page: https://journalists.org/ona-local/events/
2. GLOBAL EDITORS NETWORK
https://www.globaleditorsnetwork.org/
GEN is a cross-platform community that allows its members to really run the show. The organization was established in 2011, and in this short time they’ve made a meaningful impact in the industry. GEN supports a variety of companies and emphasizes the importance of collaboration between leaders in media and publishing. They offer an Editor’s Lab program, which brings the community together in a two-day competition with awards that provide opportunities to network. GEN also provides study tours for people in the media and publishing industries to learn about managing the digital world.
Newsletter: https://globaleditorsnetwork.us3.list-manage.com/subscribe?u=9163cb87f87c5fb73d398ba6e&id=68e99b1866
Event Page: https://www.globaleditorsnetwork.org/programmes/
3. WORLD ASSOCIATION OF NEWSPAPERS AND NEWS PUBLISHERS
This organization was born in 2009 when WAN and IFRA merged, combining 110 years of experience between the two companies. The trade association seeks to cover all aspects of publishing and media through their events and publications. Their mission is “to be the indispensable partner of newspapers and the entire news publishing industry worldwide, particularly our members, in the defense and promotion of press freedom, quality journalism and editorial integrity and the development of prosperous businesses and technology.” WAN-IFRA has a membership of over 3,000 different companies. They offer training, consulting, publications, and two annual meetings of the global newspaper and news publishing industry.
4. THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION
Founded as FIPP in 1925, this organization strives to help its members “develop better strategies and build better businesses by identifying and communicating emerging trends, sharing knowledge, and improving skills, worldwide.” By helping companies recognize the often confusing changes in media, FIPP hopes to improve the industry as a whole. The London-based organization has over 700 member companies in over 60 countries. Among their many resources, they offer international media training programs and an EPIC (Executive Programme for Innovation and Change) course in association with University of Oxford.
Resources: https://www.fipp.com/insight/resources
Newsletter: https://www.fipp.com/news/subscribe-now
Event Page: https://www.fipp.com/events
5. INTERACTIVE ADVERTISING BUREAU (IAB)
The Interactive Advertising Bureau was founded in 1996. The organization is “committed to professional development, and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry.” IAB works towards both educating the business community about digital advertising and improving interactive advertising. Among their members are more than 650 leading media technology companies. Training and a variety of annual conferences for the digital industry are just some of the opportunities offered to IAB members.
Resources: https://www.iab.net/guidelines
Newsletter: https://www.iab.net/guidelines/subscribe
Event Page: https://www.iab.net/events_training
It’s clear that times of change in the media and publishing industry are far from coming to an end. With the help of these handy organizations, executives can roll with the punches.
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