The world-bending effects of the COVID-19 crisis came so far from left-field, that it’s hard to imagine that anyone on Earth was fully prepared. There’s no need to sugarcoat it. Businesses are under pressure right now and forced to act quickly or risk serious financial complications.
As we deal with the impacts of the pandemic, coronavirus video content is emerging as a go-to tool for businesses of all types and sizes. It’s a tool that can help companies avoid, or minimize, coronavirus economic impact. Some companies are already turning to enterprise video solutions to connect with and engage their audiences. Here we take a look at 5 information-sharing trends that have emerged since the start of COVID-19.
1. Training the masses to work from home
Coronavirus quickly changed the nature of work—maybe forever. As millions of employees find themselves faced with the need to quickly acclimate to working from home (WAH), some companies are using video to provide them with tips and strategies to cope.
Hogan Lovells created this coronavirus video content to offer tips to employees who find themselves working at home—with their families. Simple things like posting a schedule where everyone can see it.
What practical WAH tips could you share in a coronavirus video for your employees?
Covestro also chose to offer employees some practical tips on working from home, via video. They also invited viewers to share their own practical tips to keep the conversation going. At a time when people are craving personal interaction, this can be a great way to enhance employee engagement and inform.
2. Helping audiences stay safe
Wibbitz’ in-house team created this Top Story coronavirus video that was Rebranded by Health Magazine’s team, and published within a Huffpost article. It tackles a common question these days: Is it safe to order takeout during the coronavirus outbreak? The good news: it’s pretty safe. This coronavirus video eases concerns and offers practical advice for those craving a special meal from a restaurant they miss.
Consider making your own food safety video and, if possible, personalizing it to talk about your employees’ favorite spots and favorite dishes.
3. Offering practical value
Recognizing that many people may be exploring new technology tools and apps these days designed to make their workdays not only more productive, but more interesting, Mashable offered fun video inspiration for Zoom users letting them know how to change their virtual background. Not all employees may want to share their actual home space (although the ability to see others in their personal environments is being talked about as something employees are enjoying right now). For those who want to be more private—or more personal—Zoom offers the ability to choose from standard background templates or upload your own favorite photo. Mashable’s short video tells them how.
As employees use and become more familiar with a wide array of tech tools, this can be a great way for them to share personal tricks, tips and hacks with others.
Many organizations that are content rich—or rich in other ways—are taking advantage of an opportunity to reach out and give back during the stressful time we now find ourselves in. Wiley is one example. In a coronavirus video, they share information on things that they’ve been doing for researchers, educators and other professionals around the world. And they’re offering a lot of their valuable content on COVID-19 and working from home at no cost.
Your business likely also has information or resources that could be shared freely with others during the crisis. How could you use video to help your message come to life?
4. Helping staff, and their families, get away
With so many people confined to their homes the travel bug is hitting many. Isn’t it so true that we often crave most what we just can’t have? Travel + Leisure’s team created this video for their sister site Hello Giggles to help viewers get away—if not literally, then virtually—through virtual tours of 12 famous museums. It’s a great way to fill time and make a list of the places you’d like to see in person once the coronavirus is gone. The added benefit for this type of virtual tour video is the opportunity to watch along with the family. Educational as well as fun, virtual tours can help you enjoy experiences around the world from the comfort of your own couch.
5. Reporting and sharing good news
Dr. Oz used Instagram and video to bring a positive message about the success that Vietnam, South Korea and Taiwan have had in keeping COVID-19 in check. It’s a good-news message that is not only heartening in terms of the potential to get control, but educational in terms of the ways these countries moved to act quickly and in an overly cautious way to stem the impact of the disease.
Good news is at a premium these days. But every company has some good news to share. How could you use coronavirus video content to drive your messages home to employees looking for a light at the end of the tunnel? You can also streamline and organize your content with enterprise video management.
Bloomberg Business also used Instagram to report the efforts of various labs and organizations to create COVID-19 testing results that can be delivered easily and that can generate results more quickly.
We’re stronger together. Connect with us today to discover how you can leverage video to address coronavirus economic impact. We’ve got this!
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