Every month, our favourite platforms are implementing new features to enhance users’ experience online, especially to help brands highlight their best products and push users down the marketing funnel.
In our ‘What’s trending in social media news’ series, our marketing experts reveal the major updates on your favourite social media platforms that you should know about in order to stay on top of your followers’ feeds.
Facebook just launched Facebook Pay for its apps
On November 12th, the social network announced that it has launched Facebook Pay, a payment experience available on all its platforms and apps: first on the core Facebook and Messenger apps, and then on Instagram and WhatsApp. The goal is to make payments between its users easier and even more secure throughout the apps. That’s a great opportunity to promote your latest products on the platform and make user experience even easier.
Facebook is losing users in France and Germany
According to a recent study by eMarketer, Facebook is losing users in some European countries like France and Germany. In 2022, less than half of French internet users will be using Facebook. The company has anticipated this trend and is coping thanks to Instagram, which is expected to have more young users (less than 25 years old) than Facebook. However, Facebook still remains the most popular social media platform in Germany.
Facebook outlines how businesses can grow online
In late October, Facebook launched a resource hub for brands, Build to Break, to help them learn about the key factors driving online business growth, and share insightful examples of innovative brands and how they leverage these trends. According to the report included in their hub, The State of Disruption 2019, 39% of surveyed people have used videos to discover new brands. Even though this piece of content is strongly “Facebook-centric”, it is a great asset to add to your library to deep dive into the modern marketing advertising tactics.
Instagram is not showing like counts in the US
The social platform finally started testing a controversial new feature that users, influencers, and marketers alike had been buzzing about for months – the hiding of ‘like’ counts. This test phase started late November in the United States, after rolling out in countries like Canada, Australia, New Zealand, Japan and Ireland. Users will still be able to see how many likes they’re getting on posts, even if their followers can’t. By making “likes” private, Instagram aims at making the platform a safer and healthier place on the Internet that places more focus on community building – especially as it’s become a go-to destination for Gen Z.
Instagram is rolling out Checkout
Instagram Checkout, a feature that’s been tested since 2018, allows users to make purchases directly on Instagram without leaving the app. The “Checkout on Instagram” button will appear on a product page after a user taps to view a specific product from a brand’s post. At the moment, this feature is only available in Beta to roughly 78 brand and business accounts in the US.
Twitter is (finally!) testing posts scheduling
It’s very likely that your audience is online when you’re not, but it doesn’t mean you have to be “on” all day long. Twitter is currently testing post scheduling on the web app, to allow its users to schedule tweets up to a year in advance. This is a great way for you to organize post cadence consistently for your audience, especially when it comes to product promotion.
The 2 billion user platform that now offers a suite of products to help people connect (namely the Facebook app, Messenger, WhatsApp and Instagram) has unveiled a new brand identity. The goal of this new social media news trend of rebranding is to further distinguish the company from the Facebook app, which will keep its own branding. The new Facebook corporate logo features a minimalist, all-capital-letter rendering of the Facebook name, all with a new font and alternating colors that represent its other brands.
New FB5 interface
Facebook has started deploying its new interface, named “FB5”. This new UI goal is to improve user experience with a quicker loading and a clear design with bigger fonts, and automatic saving of the scrolling feature. On this new version, the dark mode can be activated in one click, to save batteries and avoid causing harm to the user’s eyes. The new interface was presented at the end of April, and users have started sharing screenshots of it late October. This new user interface is a great way to keep exploring video on your feed and try new formats if you haven’t done it already!
In late October, Facebook announced the launch of Facebook News, a dedicated place for news on Facebook, available in the US only for the moment. User will get more control over the stories they see and will have the ability to discover a wider range of their news interests across four categories of publishers: general, topical, diverse and local news. The stories included in Facebook News will be chosen by a team of journalists and at the moment only a few publications will be shown in Facebook News, including The Wall Street Journal or The Washington post. As it expands, this launch will be a great opportunity for publishers to highlight their stories in videos and gain new followers on the platform.
Instagram launches Reels in Brazil to compete with TikTok
Clearly getting inspiration from TikTok, Instagram is looking to develop and implement new short-form video creation features to its current platform (instead of building a brand new app). The platform recently launched Reels in Brazil, which will allow its users to create 15 second-remix videos and share them directly in their Stories.
After its launch in 2018, IGTV has quickly gained a large creator base with regular users that look forward to watching new vertical videos each day. With a new social media news trend of optimizing platforms for video, Instagram’s long-form video platform is now making access to IGTV videos even easier to brands and influencers. IGTV creators can organize the videos they share on the platform directly on series page and batch them under a single name. Users can get notified when new episodes of their favorite series are released so that they never miss out on new content.
By creating different IGTV series, you’ll let your viewers know exactly what they can expect to watch on your account, and they’ll be much more likely to hit the “follow” button. That is a great way to explore Instagram’s IGTV, get inspired and understand what type of video content performs best on the platform to connect with your audience and attract new followers.
Twitter is a great tool to stay up-to-date on the latest news. To help optimize access to the news and time spent on the platform, Twitter has launched Slownews, allowing users to create a selection of the most relevant news for them to display on their timeline by scanning their Twitter home feed. The service is now available on both mobile and desktop. Users can set up recap alerts to be sent to them everyday with links to the original news story, so that they receive only the content they do not want to miss.
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