Donald Alexander, Director of Social Media, Audience Development & Partner Platforms at TMZ
As the leading entertainment news publisher, and a pioneer in digital news distribution, TMZ has quite the reputation to uphold. For over 10 years, the brand has been able to evolve along with the digital landscape while still remaining the first to break major celebrity news stories to the public.
This feat has become increasingly challenging as more platforms, screens and technologies are introduced to the market, and as each requires different types of content that audiences respond best to. TMZ needed a video solution that allowed them to approach each platform differently while still reaching their audiences with the stories that interest them – as soon as they happen, and before anyone else.
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