Le Groupe Figaro is an innovative multimedia company that produces content for many of the leading print and digital media brands in France – the most popular of which include Le Figaro, Le Figaro Magazine and Madame Figaro. Its main newspaper, Le Figaro, is the oldest daily newspaper in the French press, with over 300,000 copies still getting distributed across the country on a daily basis. And its online counterpart, Le Figaro.fr, was France’s first digital news site, and now brings in over 7 million unique visitors each month.
To continue fulfilling the brand’s commitment to innovation, Le Figaro recently partnered with Wibbitz to develop an in-house social video strategy for its online audiences. By increasing its video presence on each new platform, Le Figaro has been able to build an impressive social following, engage with a more diversified audience, and drive this new audience to become loyal visitors on their flagship site.
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