FleishmanHillard is a globally recognized PR & digital marketing agencies that supports reputation management, consumer PR, and content creation for some of the world’s largest brands.
During the beta launch of the Wibbitz platform, 5 FleishmanHillard offices brought 7 clients to the platform, resulting in a 25% increase in video content created for those clients.
“Content creation was always a core offering of ours – video content, images, 3d animation, audio, pretty much across the board. But we realized we would need a way to create multiple videos, in a single day, at low cost per video, that are about quickly conveying information, with the right imagery behind it, and do so in a social environment where you don’t have any audio. Quick turn around, words and visuals.
There’s a lot of demand for these types of videos – people want to put video-based information onto, say, LinkedIn. And we saw consumers becoming acclimated to that because that’s what news organizations were doing, and we had to learn as an industry that those types of video were needed.
So why not just work with a company that’s already doing that for news organizations? That drove our interest in Wibbitz. And that was just the ideal scenario because you already know what formats, what styles, what approaches work, and it’s going to feel the same to the end user as well. So we didn’t have to work with news organizations in that way, and could start producing that type of content ourselves.”
“Working with other video vendors, there would be a learning curve there. They’d have to learn that new style we’re looking for, customized for every client and news style. Wibbitz was built for news content optimized for a range of stories that appear on web sites and social networks.”
“Before, we only created video pitches for clients of a certain value. Now, if we have an idea for a client and don’t even know if there’s a budget, we can present it with video, because the cost is now a tenth.”
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