Marketing Operations Manager
About The Position
Wibbitz is an automated video creation company that gives teams the freedom to quickly and easily produce professional short-form video. Wibbitz has driven the evolution of digital video since 2011, powering video creation for thousands of the world’s leading companies including Bloomberg, Reuters, Conde Nast, and HubSpot. We have offices in New York, Tel Aviv, and Paris, and have raised over $30.8M in funding. And we’re just getting started.
About the team
The marketing team is a group of creative strategists with unique talents that work together like a symphony. We’re passionate about our brand, story, and sharing our video solutions with the right people. We manage integrated campaigns across multiple channels including events, content, PR, social media, email, and digital to reach the right people at the right time. The Marketing Operations Manager will lead the effort to build and maintain the processes that make these campaigns a success.
A day in the life of the Marketing Operations Manager at Wibbitz consists of:
Managing our Marketo Instance: Developing processes to support lead and campaign management, building programs for emails, events, webinars, etc. and managing database health including GDPR compliance and database limits.
Bridging the gap with our Sales Team: Working closely with our Sales team to ensure consistency and data flow between the Marketing and Sales operations, championing best practices for marketing - sales handoff procedures, identifying new opportunities for efficiency, and refining operational infrastructure across teams to improve business performance.
Providing context to the Marketing Team: Building reports and dashboards using Salesforce, Sisense, and other platforms to share KPIs with global teams on a regular cadence and working closely with the Finance Team on monthly expense reporting.
Scoring inbound leads and accounts: Improving and maintaining our existing lead scoring model and identifying key accounts to target with our marketing efforts.
Supporting our global Business Development team: Gather feedback from our BDR team in order to make improvements to scoring, lead management etc., scaling and adapting processes to fit different market needs, and onboarding new team members.
-You have 3+ years of experience in Marketing Operations or a similar role
-You have strong experience using marketing automation software (Marketo strongly preferred) and Salesforce expertise
-You are familiar with the best practices for managing database health for over 100,000 contacts, including GDPR requirements
-You’re naturally analytical, but have an interest in thinking through the creative side of marketing activities and campaigns
-You have practical Email Marketing experience, including drip sequences, operational emails, and automated triggers
-You are excited about working within a collaborative environment where you will gain exposure and experience in a variety of areas
Why join us!
Why you’ll like it here
At Wibbitz, the success of our company and our employees goes hand in hand. So whether you step into our New York, Paris, or Tel Aviv office, you’ll find a unique work environment that empowers each person to make a real impact on a daily basis. You’ll be surrounded by creative, forward-thinking, seriously cool people that are always looking for ways to do things differently, simplify the complex, and set the bar up another notch… and that genuinely enjoy working together!
But don’t just take our word for it. Our reviews on Glassdoor and Comparably are pretty amazing across the board - so much so, that we’ve been honored with 8 Comparably Awards, including Best Company Culture, Best Leadership, Best Company Happiness. We also recently joined Deloitte’s 2019 Technology Fast 500 list - as the #8 fastest-growing company in North America, and #2 in the Tri-state area.
Here are some of our favorite benefits that make working at Wibbitz unlike anywhere else:
We care about your personal growth: We offer competitive salary packages and provide up to a 4% match on your 401K. Our development program, Fast Forward, provides opportunities to learn from and work across other departments, take courses, meet fellow professionals in your field, and get hands-on support with planning your career path.
We keep you well fed: We all look forward to our weekly catered lunch Wednesdays and bagel Fridays. We also keep our kitchen fully stocked with snacks, drinks, coffee, wine, and whatever else your heart desires.
We give you time to pause & play: We truly value the importance of a healthy work-life balance, so we have an extremely flexible vacation and PTO plan. Plus, we have Pause and Play days - which means we have a long weekend every month!