Regardless of which font you choose, the styling and placement of text within a video makes a huge impact on how (and whether) your message is received. It needs to be legible across devices, and used in a way that drives the story forward – and works in tandem with the visuals and sounds that make up the entire visual experience.
To see what we mean, here are some examples of the dos and don’ts you should follow when adding text to each video scene.
1. Copy length
DO: Give people enough time to read your text
DON’T: Feature too much text in a single scene
2. Font size
DO: Use text that is large enough to see on mobile
DON’T: Use text that is too large, or a font that is too busy, to see the media behind it
3. Text placement
DO: Place your text on the opposite side as your media focus point.
DON’T: Change the placement of your text more than once – it can cause a headache!
4. Keyword highlights
DO: Use a different color to highlight keywords or phrases in your text that you want to bring attention to
DON’T: Use more than two different text colors in a single video
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