In the ever-changing world of social media, publishers are constantly needing to find new ways to cover stories that can stand out in a crowded feed. Here are some tried-and-true tactics that can help you can shine brighter than your competitors!
1. Consistently post content
In order to stay at the top of your social media game, you must create an organized system in which you are releasing content. The consistency in which you post can make or break your presence. Here are some benchmarks you can start with, based on research from CoSchedule:
- Facebook: 1 post per day
- Twitter: 15 Tweets per day
- Pinterest: 11 Pins per day
- LinkedIn: 1 post per day
- Instagram: 1-2 posts per day
2. Publish the right videos on the right channels
In order to establish a solid presence on each major platform, it’s critical to know what works best on each. Leverage the analytics tools available in order to better understand the demographics that are responding most to your content, and the types of content that are getting the most traction. Dr. Oz’s team, for example, makes sure to create a slightly different version of each video they create for each platform they plan to publish it on.
Here’s a vertical video they created for IGTV:
And here’s that video in square that they created for their Instagram and Facebook feeds:
3. Partner with relevant brands
Want to expand your reach? Take a cue from Tasty. The leading Facebook and Instagram publisher regularly partners with other food-focused companies (like in the below example with McCormick) to create engaging short form videos. Their videos receive massive amounts of audience engagement, and their partnership with McCormick allows for overlap between both their audiences.
4. Know your audience
If there’s a story that your audience is interested in learning about, chances are, most of your competitors are going to be covering it. What makes a publisher stand out is the way that they cover a story – and knowing what will hook the interest of your audience and grab their attention in a busy feed. Adhering to a group of people that is most interested in your work, and publishing various articles relevant to their interests can be a great way to get more eyes on your content.
In this video, PCMag covered a story about Elon Musk that most tech publishers were also talking about – but by starting their video with a tweet from the Telsa founder himself, they were able to find a new way to grab the attention of tech buffs.
5. Create interactive content
Making videos that engage your audience is one of the best ways to tell if your audience is really interested in the content. Stimulating the minds of your readers with simple personality quizzes, and interactive questions, can really make a difference in the way your audience views your content.
Check out how RevoltTV promotes engagement within their hip hop fanbase in this quiz video about Nas:
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