Social Media Marketing

How TMZ uses Wibbitz to expand their social video presence across multiple platforms

with Donald Alexander, Director of Social Media & Partner Platforms at TMZ​


Average monthly videos posted on social platforms


Average video views per Instagram video


Average video views per Facebook video

As the leading entertainment news publisher, and a pioneer in digital news distribution, TMZ has quite the reputation to uphold. For over 10 years, the brand has been able to evolve along with the digital landscape while still remaining the first to break major celebrity news stories to the public.

TMZ social video powered by Wibbitz

Wibbitz helps us extend the life of a story by giving our fans another opportunity to consume our content online, in a way that suits their tastes – via video. Donald Alexander Director of Social Media & Partner Platforms at TMZ​

TMZ’s Video Story

This feat has become increasingly challenging as more platforms, screens and technologies are introduced to the market, and as each requires different types of content that audiences respond best to. TMZ needed a video solution that allowed them to approach each platform differently while still reaching their audiences with the stories that interest them – as soon as they happen, and before anyone else.

Vertical snippets for social stories

To promote their juiciest news on Instagram Stories and Snapchat, TMZ’s team creates Wibbitz Snippets – our snackable, 10-second, vertical video format.

Square videos for Facebook

TMZ has generated more than 6.5M monthly video views on TMZ Quickies, a Facebook playlist dedicated to the square videos they created with Wibbitz.

One-click duplication

Once a big story breaks, TMZ uses Wibbitz to duplicate their story into multiple video formats – and still break the story before anyone else, on every social platform.

With a good portion of our audience on Instagram and Instagram Stories, we can easily & seamlessly extend the reach of our stories to that audience in the vertical video format that works best. Donald Alexander Donald Alexander, Director of Social Media & Partner Platforms at TMZ