Agencies

How influencer marketing agency TERRITORY INFLUENCE uses video to engage and convert new clients

with Orsolya (Orsi) Bakos-Ladányi, International Marketing Conceptioner

How influencer marketing agency TERRITORY INFLUENCE uses video to engage and convert new clients

27x

Increase in monthly video production

23

Average videos produced per month

Clock

<20

Minutes to create a video

TERRITORY INFLUENCE develops strategies and campaigns to achieve the communication goals of companies and brands through collaboration with influencers. With access to one of the largest databases in Europe for influencers, they cover a broad spectrum from locally operating micro influencers to star influencers. Led by their Executive Director, their small but dedicated international marketing team provides support to a community of local marketers. Creating quality localized content at scale is vital for remaining best in class for their niche.

TERRITORY INFLUENCE video powered by Wibbitz

We wanted to find a quick solution for our capacity problem. We looked around, and decided that a drag-and-drop tool like Wibbitz would be the best solution. It’s easy even for local marketers without any previous knowledge or experience creating videos. Orsolya Bakos-Ladányi, International Marketing Conceptioner at TERRITORY INFLUENCE Orsi Bakos-Ladányi International Marketing Conceptioner

TERRITORY INFLUENCE’s Video Story

With clients and partners spread out across Europe, TERRITORY INFLUENCE faced a capacity problem. To create content that would engage a wide variety of audiences, they needed to find an easy way to engage viewers in different locations, languages, and cultures. For their team, building, producing, sharing, and collaborating with their many partners – no matter their experience level – was essential to continued growth. Recognizing that video is the most powerful tool in their marketing arsenal, they set out to find the easiest solution to fit their needs.

Before using Wibbitz, Orsi Bakos-Ladányi and her colleagues were only able to create around ten videos per year – not nearly enough to remain relevant and visible in the feeds of their audience. With the help of Wibbitz, they can create over 20 per month, with production times cut from weeks to 20 minutes or less – which has allowed their marketing team to drive more sales through better B2B campaigns. Being able to create more content in less time has also brought in new followers and engagement from potential new clients. Plus, they can create more content to support their local teams across the European market, which has helped maintain their place as Europe’s top influencer marketing service company.

Customizable templates

“We love the variety of templates available in Wibbitz Studio. They help us create professional-looking content, more quickly than ever before.”

Time

From storyboard to finished video in minutes

“Before Wibbitz, it actually took weeks to create videos. We had to brief the graphic guys, and they had other tasks to do. So now, we have time to actually create our videos ourselves.”

Easy-to-use for any experience level

“The barrier for creating video is no longer there. Wibbitz Studio gives us more of an opportunity to personalize our videos for different markets, and promote our content through a more visually engaging format. The potential for growth is so much more now.”

Orsolya Bakos-Ladányi, International Marketing Conceptioner at TERRITORY INFLUENCE
Now I don’t have to brief the graphic guy, wait weeks or months to create a nice video. I just sit down, I have my storyboard ready, and then I create the exact video that I want to share. Orsi Bakos-Ladányi International Marketing Conceptioner