Education

How this Missouri School of Journalism professor uses Wibbitz to teach his students the fundamentals of their craft

with Randy Smith, Professor at Missouri School of Journalism & Founder of Missouri Business Alert

How this Missouri School of Journalism professor uses video to teach students the fundamentals of their craft

324%

Increase in monthly video production

17

Average videos produced per month

Clock

<30

Minutes for onboarding new users

Since its founding in 1908, the Missouri School of Journalism has taught students the skills needed to forge a journalism career. Using the Missouri Method – a learning style through exposure to real-world journalism – their students experience what it takes to be professionals in the industry. With social media becoming the most vital means of delivering stories, video creation is now a crucial part of their curriculum. This adoption of new digital mediums is most evident at the Missouri Business Alert — a popular news outlet that publishes top business stories from across the state. Its founder Randy Smith teaches his students – in the classroom and the newsroom – how to tell compelling stories through videos created with Wibbitz.

Missouri Business Alert video powered by Wibbitz

The key to this whole thing is practical experience. The students who come out of the program, we’ve trained over 400+ since 2012, are now at major publications. As a result of this kind of training, our students get very good internships at these companies. Those internships oftentimes lead to jobs. Wibbitz fits into that whole mix for us. I was impressed. Randy Smith, Professor at Missouri School of Journalism & Founder of Missouri Business Alert Randy Smith Professor & Founder of Missouri Business Alert

Missouri Business Alert’s Video Story

With a curriculum designed to build a well-rounded skill set, Randy Smith is always searching for tools to keep his students on the cutting edge of storytelling. Finding the best technology to spark creativity in the classroom is vital to their success. His classroom assignments encourage his students to explore their craft with tools like Wibbitz. Randy’s students learn what it’s like to be in the newsroom, particularly at their popular publication, Missouri Business Alert. Wibbitz has helped his students add the essential skill of creating short, digestible content for social media and daily digital newsletters.

Before adopting Wibbitz, the student journalists of Missouri Business Alert and its daily newsletter, “Morning Minutes,” produced an average of one video per week. Because of its intuitive platform and easy-to-use interface, Wibbitz helps the team generate upwards of 17 videos each month. This 324% increase in production is more in line with the fast pace of “real world” journalism. It allows each student to sharpen his or her skills before embarking on their career path. Wibbitz has been the perfect combination of technology and old-school storytelling to excite the journalists of tomorrow. The Missouri Business Alert has increased its production output while building each student’s skills in the classroom, newsroom, and beyond.

A valuable tool for a career in journalism

“When our students get out into the real world, they’ll be having to incorporate video into their work. We want them to be Swiss army knives when they graduate from the Missouri School of Journalism.”

Time

Quick turnaround times for news

“We use Wibbitz for breaking news, and follow-ups, and things of that nature. It’s great for quick things we want to get out there.”

Creation, collaboration and review in one platform

“With Wibbitz, everything’s in the platform. We have an editor that goes through and looks at our students’ work. Creation, review, editing – it all happens in one place.”

Randy Smith, Professor at Missouri School of Journalism & Founder of Missouri Business Alert
We’re able to do things so much quicker. The educational process with students was so much faster. We can get people up and running on the system within 30 minutes or so. I think that was the biggest game changer of the whole thing. Randy Smith Professor & Founder of Missouri Business Alert