News & Editorial

How Le Figaro built an in-house social video strategy to reach audiences across every platform

with Sylvain Chatelain, Associate Editor at Le Figaro

Learn more about Le Figaro’s success

Le Figaro’s Video Story

Le Groupe Figaro is an innovative multimedia company that produces content for many of the leading print and digital media brands in France – the most popular of which include Le Figaro, Le Figaro Magazine and Madame Figaro. Its main newspaper, Le Figaro, is the oldest daily newspaper in the French press, with over 300,000 copies still getting distributed across the country on a daily basis. And its online counterpart, Le, was France’s first digital news site, and now brings in over 7 million unique visitors each month.

To continue fulfilling the brand’s commitment to innovation, Le Figaro recently partnered with Wibbitz to develop an in-house social video strategy for its online audiences. By increasing its video presence on each new platform, Le Figaro has been able to build an impressive social following, engage with a more diversified audience, and drive this new audience to become loyal visitors on their flagship site.

Wibbitz helps strengthen our video strategy because it allows us to produce more videos, faster, while maintaining a top level of quality. We’ve saved half of our production time on breaking news videos, compared to the time we would spend using more traditional tools. I think it’s the only platform that will allow us to produce the right videos, in different formats for mobile and social networks. In the long term, that’s why we want to continue working with Wibbitz. Sylvain Chatelain Associate Editor at Le Figaro

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