Publishers

How ‘J’ai un pote dans la com’ uses video to engage and educate the four pillars of the marketing world

with Laurent Garrouste, Founder

How ‘J'ai un pote dans la com’ uses video to engage and educate the four pillars of the marketing world

100%

Increase in monthly video production

1.4m

Average monthly video views

195%

Increase in video views in 1 month

Since 2012, marketing industry publisher J’ai un pote dans la com has been engaging French students, schools, agencies and brands with their thought-provoking content and strategic networking events. Their articles and conferences help connect these ‘four pillars’ of the marketing world, making them a vital part of the educational and professional communities.

J’ai un pote dans la com video powered by Wibbitz

Creating video was taking a lot more effort than writing a news article. With writing, you can do it on the bus or the metro. That’s why we needed the right tool, to help us create video content just as easily. Wibbitz is that tool. Laurent Garrouste, Founder of J'ai un pote dans la com Laurent Garrouste Founder

J’ai un pote dans la com’s Video Story

Over the last decade, J’ai un pote dans la com has become a vital voice in the French marketing community. With their thought-provoking articles and timely analysis of trends, they have become an invaluable resource for students, educators, agencies, and brands. But with more demand for video content than ever before, their creative team knew they needed to create more videos. Finding a platform that allowed for quick production and publication was a crucial first step in their quest to engage their audience.

Since choosing Wibbitz, their team has been able to bolster their content calendar with quality videos. From supporting content for their written articles to standalone educational videos, J’ai un pote dans la com is now publishing consistent quality pieces for their four distinct audiences. From one platform they can produce content that educates students, promotes their partnerships with universities and agencies, and engages their entire audience.

Time

Fast and easy creation

“We needed a platform that allowed us to create without allocating many additional resources – if any at all.”

Custom templates for scale

“By using our own templates, we’re able to build videos in 10-15 minutes.”

Multiple formats in one click

“We can drive more engagement and views by publishing the right format for every platform.”

Laurent Garrouste, Founder of J'ai un pote dans la com
Wibbitz helps us create tons of videos with the few resources we have. In just a few minutes, we have a quality video we can use to drive engagement with our audience. Laurent Garrouste Founder