Publishers

How CMI France increased video production by 600% in one month for women’s lifestyle brands ELLE & Public

with Olivier Vignot, Marketing and Monetization Manager, and Edouard Riaud, Editorial Manager at CMI Digital

How CMI France increased video production for women and lifestyle brands ELLE & Public by 600% in one month

570%

Increase in monthly video views

600%

Increase in daily videos created

Globe

90%

ELLE & Public videos created with Wibbitz

CMI France, subsidiary of Czech Media Invest, is a media powerhouse that holds twelve of the leading women lifestyle and news publications in France, including ELLE, Public, Télé 7 Jours, Marianne, Version Femina, and Art & Décoration. CMI France remains committed to women, who represent a vast majority of the audience of the group’s magazines, through their coverage of topics that range from daily life to leadership advice.

ELLE France video created with Wibbitz

We are using 100% of the features in Wibbitz Studio. It is faster and more intuitive than any other video creation tool we’ve come across on the market. We give a second life to our articles thanks to the videos we create with Wibbitz. Edouard Riaud, Editorial Manager at CMI Digital Edouard Riaud Editorial Manager at CMI Digital

CMI France’s video story

Ever since CMI France began working with Wibbitz in 2017, video has become a prominent element that can be found in every article across the group’s ELLE and Public websites. Not only has it helped increase monetization, organic traffic, and views on every page, but it has also allowed both their video and editorial teams to work closely together, and treat each topic through different perspectives.

When the new Wibbitz Studio launched earlier this year, CMI France’s team acted as an integral part of the product’s development, working hand in hand with the Wibbitz team to test out new features – and within one month, their video output for ELLE and Public was multiplied by six!

Video has since become a top priority for all twelve of CMI France’s brands, with plans to use the Wibbitz Studio to develop new projects, support ongoing growth, and further enrich their offering for subscribers through premium original video content. As of now, two new accounts – Télé 7 Jours and Marianne – have been added into the mix, along with a new full time employee dedicated to making videos in the platform.

Time

Easy to handle

“We were searching for a video creation tool that anyone on our team could use. Now, all that it takes is a day or two of training for any new team member to become 100% proficient on the platform.”

Competitive advantage

“Wibbitz helps us increase our website’s performance by giving our team the ability to create snackable videos for editorial content, in a few minutes, without compromising on quality.”

Dedicated support

“Wibbitz is just not a video editing tool to us. It also provides our team with dedicated support to strengthen our video strategy, and ready-made videos to help us tackle lifestyle and entertainment topics quickly and easily.”

Olivier Vignot, Video Project Manager at CMI France
Websites today are evolving towards more video and snackable content, so our main goal was to be able to create videos faster, at scale, without the need for complex video editing software. Wibbitz made that possible. Olivier Vignot Marketing and Monetization Manager at CMI France

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