Business Services

How accounting firm Bennett Thrasher expanded its marketing & internal communications strategy with digital video content

with Caroline Heys, Marketing Coordinator at Bennett Thrasher

How accounting firm Bennett Thrasher expanded its marketing & internal communications strategy with digital video content

100%

Increase in marketing videos published to LinkedIn over the past year

100%

Increase in internal communications videos published to YouTube

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Minutes to create a single video

For four decades, Bennett Thrasher has provided clients with strategic business guidance and solutions. The firm’s unwavering dedication to its core values, client service and collaboration has catapulted it into the ranks of the largest and fastest-growing certified public accounting and consulting firms, providing businesses and high net worth individuals with professional tax, audit, advisory and business process outsourcing services.

Bennett Thrasher video created with Wibbitz

We like to diversify the types of content that we share. With Wibbitz, you don’t necessarily have to be a designer in order to create a strong product. It allows our team to create good content in a short period of time. Caroline Heys, Marketing Coordinator at Bennett Thrasher Caroline Heys Marketing Coordinator

Bennett Thrasher’s Video Story

With such a diverse scope of clients, and the complex nature of the accounting industry in general, Bennett Thrasher’s team already understood the impact that visual content could have on their business. But with a lean marketing team working in-house, the firm looked to use easy-to-use tools to produce engaging content for the firm’s social channels.

Since working with Wibbitz, Bennett Thrasher’s team has been able to repurpose their marketing content into short, engaging videos that can better engage their potential and existing clients on LinkedIn, and bring new life to company news stories for their employees and internal stakeholders on YouTube. They were not only able to make video a regular part of their daily workflow but have refreshed both their marketing and internal communications strategy in the process.

Professional quality for any skill set

“While I don’t have a creative design background, I’m able to make short videos in Studio that look clean, professional and on-brand.”

Easy plug-and-play templates

“We’ve used some of the templates available in the Studio and have also created a template of our own. It’s really easy to update the text, make design changes, then turn around the next video. I think I’ve created 20 videos so far using that one template.”

Repurposing into digestible content

“Accounting terms, and the industry in general, can be intimidating and hard to digest. Video really simplifies the message and makes the material that we’re pushing out more approachable to those outside of financial services.”

Caroline Heys, Marketing Coordinator at Bennett Thrasher
I think it’s great how we can always turn to Wibbitz as a means to repurpose content and in a way that is more engaging on social media. We definitely get more engagement on posts that incorporate video. Caroline Heys Marketing Coordinator