Non-Profits

How nonprofit group AJC informs and impacts social change through video

with Jon Schweitzer, Director of Digital Communications and Public Affairs at AJC: Global Jewish Advocacy

How nonprofit group AJC: Global Jewish Advocacy informs and impacts social change through video

20x

Increase in monthly video production

4m

Facebook video views in the last 6 months

Clock

2.9k

Hours saved per video

AJC: Global Jewish Advocacy is a leading authority and voice in the fight against rising antisemitism. Their dedicated staff promotes Israel’s place in the world. They couple their advocacy to government officials, diplomats and world leaders with powerful marketing content.

AJC: Global Jewish Advocacy video powered by Wibbitz

Having Wibbitz means I don’t have to go to the legal department, get a budget, plan things out months in advance. We now have a tool that allows us to be much more nimble, and create content that we know will travel a long way. We can really anticipate what our needs will be, and have professional-looking videos ready when we need them. Jon Schweitzer, Director of Digital Communications and Public Affairs at AJC: Global Jewish Advocacy Jon Schweitzer Director of Digital Communications and Public Affairs

AJC: Global Jewish Advocacy’s Video Story

As a fundamental voice in the defense of democratic values around the world, AJC: Global Jewish Advocacy is an established thought leader in their space. With two distinct audiences – global leaders and decision makers, as well as the worldwide Jewish community as a whole – creating content that is both shareable and persuasive has been a significant challenge. In addition to sharing information, AJC’s fundraising has been conducted through digital media more in 2020 than in any other year. Jon Schweitzer and his team knew producing more videos would be the most impactful way to reach their goals. But past experiences with outsourcing left them searching for a more cost-effective and less time consuming method for producing quality video content.

With Wibbitz, AJC: Global Jewish Advocacy is able to produce upwards of 40 videos per month in-house. Instead of spending months and heaps of cash with outside firms, their staff of 13 is able to publish consistently to social media. Most importantly, they’ve found a tool that allows anyone on their team to create content with a quality that matches the pedigree of their brand.

Seamless & intuitive creation workflow

“It’s more smooth than the other platforms we considered. It didn’t have bugs the way other systems did.”

Time

Shareable content in minutes, not months

“Our primary goal is to produce content for all social media platforms that is really shareable. Wibbitz allows us to do just that in minutes, not months.”

Being able to do more with less

“Anyone on our team can create great videos that get our message across clearly – even if they don’t have experience. Wibbitz has saved us countless times.”

Jon Schweitzer, Director of Digital Communications and Public Affairs at AJC: Global Jewish Advocacy
Before Wibbitz, we would turn to the ‘creme de la creme’ of video production firms, and it would be this huge process — four months later, you would have a video. Now, it’s minutes, not months, from start to finish. Jon Schweitzer Director of Digital Communications and Public Affairs