It’s the night of the big event. Your team is ready to go, but you still have one of the biggest challenges facing every editorial team. What do you do if everyone else is publishing Grammy awards coverage?
How are you going to be first, cut through the noise and generate the most engagement with your quality award show coverage? Using traditional video editing platforms to produce content is a huge time investment. You also need to work lightning fast because anything could happen, and once it’s passed, what’s the point?
Here are some ways that our editorial team creates videos around award show coverage and live events to cover the moments that matter, within the moments that matter.
The Red Carpet
The red carpet is where it all goes down during award show coverage. As celebs start to pile into the arena, all eyes are on the fashion spilling onto the red carpet. Create a red carpet recap before the Grammy awards coverage to kick off the buzz for your videos and keep your audience coming back for more.
Take time to describe the clothes, the designers, and the fashion of the celebrities and their dates. Be sure to include your own editorial voice and commentary to give your coverage a unique touch. These red carpet videos are also ideal for splitting up into 15-second segments and re-purpose for Snapchat and Instagram Stories.
You can also create engaging award show coverage based solely on the celeb fashion. If celebs like Lizzo and Billie Eilish stole the show with their fashion choices, create award show coverage with multiple photos and videos of the different looks. Or you can break down each fashion item of just one celebrity and add the reactions across social media. Award show coverage with a very specific topic (i.e., Lizzo Just Stole the Show) will always generate more engagement than a broader topic.
Big Moments and Bigger Drama
If there’s one thing you can always depend on from award show coverage, it’s that there will be drama. While the rest of the viewing audience gets to sit back and revel in the show, it’s your job to identify those moments and tell the story in a polished, succinct way. For example, listen closely to acceptance speeches for any subtle cues or watch for cutaway shots to a celeb giving a judgmental expression.
These moments are sometimes more newsworthy than the event itself and can take the internet by storm in a matter of seconds. You may have seen the award show coverage of Halsey’s Grammy snub during her AMA speech that lit up social media. We were able to grab media from the Wibbitz platform and make a Top Story just moments after it happened to create our own pop culture news archive.
Hot Tip: Pay attention to social media just as much as the event
Your focus should be pried on social media just as much as it is on the Grammy awards coverage or other events. Twitter and Instagram will be the first to notice any subtle or hilarious moments. Create videos that roundup reactions to big moments and feature the funniest memes to keep you engaged in the conversation throughout the night. These types of videos also keep your content centered and tailored to your audience.
Big Winner Coverage
As the Grammy awards coverage begins, prep your video with media of the winners taken from the red carpet and behind the scenes. Although you won’t be able to take video of the award show coverage broadcasting, you can use the quote feature in Wibbitz to highlight the big takeaways from their speech.
Need inspiration? A breaking news video maker transforms your award coverage. Check-out our video about Billie Eilish won the Billboard Awards 2019 Woman of the Year:
While your team finally begins to wind down after a long night of Grammy awards coverage, begin to prep a winner’s roundup for early the next morning. By this time, our media providers have packed the Wibbitz platform with photos, videos, and GIFs from the awards show coverage, giving you plenty of options to create your final video from the night. Schedule this award show coverage to go live first thing in the morning, giving your audience that missed the event a recap of the entire night.
Using Wibbitz can help streamline your video creation during the night of the Grammy awards coverage or other events. You can also make your job easier by using the videos that our team already created, like the ones showcased throughout this article. Browse through our library and transform into your own news video online archive.
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