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From Old to Video, Video Inspiration

How to quickly turn your podcast into a video script

By Bobby Godas | Aug 29, 2019

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Despite the incredible impact of video content, video is still a new medium for most brands, and it can be hard to recognize where and when video can maximize your content efforts. In our experience, repurposing content into video is always the best place to start – so we decided to start a new From Old to Video series, where we’ll show you the many ways to create top-performing videos from existing content.


 

Like video, podcasts are a great way to engage with your audience. In fact, as of 2019, there were an estimated 86 million podcast listeners in the U.S., a number which is forecast to grow to around 132 million by 2022. But how do you get your audience to listen to your podcast? According to Statista, social media is the most common source for discovering new podcasts. And as we know, video is the best performing content on social media platforms. So, turning your podcasts into social videos is the leading way to spread the word about your new audio experiences.

The best thing about turning your podcast into a video script is that half the work is already done for you. Your speakers are continually voicing opinions, facts, industry trends, and more, that can easily be turned into social video scripts.

Start by following these steps:

  1. Listen to your podcast all the way through
  2. Identify important phrases and who is speaking them
  3. Make sure you have the proper media assets: images/videos of speakers, logos of brands involved, etc.

Building your video script:

Scene 1-3: Choose a quote from the podcast that is exceptionally interesting, unique, controversial, or makes a good point – something that will make someone want to listen to the full recording, to hear it used in context. Break up this quote into multiple scenes, and keep the text on each scene short, simple, and engaging.
Scene 4: Showcase your speaker. Adding an image/video of your speaker will help humanize your video
Scene 5: Add a CTA to direct your audience to the full podcast

Here are three videos that we created to promote this podcast using that same format outlined above:

Video script 1:

Scene 1: If you’re not producing content that’s visual
Scene 2: That’s engaging for your users
Scene 3: Then you’re not reaching them in an effective way.
Scene 4: —Zohar Dayan CEO and Co-founder Wibbitz
Scene 5: Check out MarketScale’s podcast: How Wibbitz Became a Disruptive Force in Content Creation

Video script 2:

Scene 1: Automation has gone from a scary word
Scene 2: That content creators were afraid of
Scene 3: To a necessity for any storyteller or publisher to do their job in an efficient way.
Scene 4: —Zohar Dayan CEO and Co-founder of Wibbitz
Scene 5: Check out MarketScale’s podcast to learn how Wibbitz became a disruptive force in content creation

Video script 3:

Scene 1: We’re going to continue to see this trend towards visual content
Scene 2: For both long form and short form
Scene 3: And the need to create more tailored stories and experiences in a better way.
Scene 4: —Zohar Dayan CEO and Co-founder Wibbitz
Scene 5: Check out MarketScale’s podcast: How Wibbitz Became a Disruptive Force in Content Creation

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Bobby Godas, Content and Social Media Marketer at Wibbitz
Bobby Godas

Content and Social Media Marketer at Wibbitz

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