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TheStreet Partners with Wibbitz to Accelerate Digital Video Production

By Zohar Dayan | Jun 15, 2017


In order to keep up with 24/7 nature of the finance market, audiences who are interested in making smart investments need a reliable and unbiased go-to news source., a business unit of TheStreet, Inc. has distinguished itself as a leading financial news source by providing real-time editorial coverage on market updates and investment opportunities, along with its broadcast-style video series featuring well-known analysts and journalists right from the NYSE floor. We’re thrilled to be chosen by to supplement its daily and breaking business news reporting with short-form video summaries. By implementing Wibbitz’s automated video creation platform into its newsroom’s workflow, the publisher is able to speed up video production, and diversify its ad inventory with original video content. You can find the full announcement here.

Due to its high volume of daily and breaking business news, the publisher’s video production capacity was limited by the bandwidth of its staff and access to business-related media assets. Since partnering with Wibbitz, a team of TheStreet’s editors are able to quickly edit and publish fully-branded videos directly to their website, Facebook page, and mobile app. Wibbitz videos are packaged with quality licensed media from top providers and visually engaging text overlays, so their financial news audiences can quickly digest the information they’re looking for and share it across platforms.
“Wibbitz’s automated technology simplifies every step of video production without lowering our quality standards, so we’re able to diversify our video offerings with bite-sized, mobile friendly videos that are different from the ones produced by our editorial team.”
– David Callaway, Chief Executive Officer of TheStreet, Inc.

The Wibbitz platform offers three different levels of automation to create a rough-cut video within seconds: manual text entry, text pulled from an url, and automatically generated from article RSS feeds. With an RSS feed connected, the videos generated automatically are editable – so TheStreet’s editorial team can still review them and make minor tweaks before publishing to their site. The Wibbitz platform also has Top Story videos covering breaking and trending news stories readily available for publishers to rebrand and publish in a click. By leveraging all of our platform’s video creation capabilities, TheStreet has quickly ramped up its video production with hundreds of videos each month.

Check out this video generated automatically within Wibbitz Control Room via TheStreet’s RSS feed, and published by editors to the website after a few tweaks.

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