Platform Updates, Video Marketing

How to create marketing videos that engage, inspire and promote… in under 5 minutes

Aug 7, 2018


As marketers ourselves, we know that creating a captivating video can be easier said than done. Between coming up with an idea, fine tuning your story, and making sure it translates properly to video – the process can sometimes be both daunting and time-consuming. Many of our customers shared these pain points in our video content marketing survey, and based on those insights, we knew we had to develop a solution – and thus, Storyboards were born.

Created by our own in-house video experts, Storyboards serve as both thought-starters and templates for marketers to tell the perfect story through video. And since we introduced them into the platform, Storyboards have already helped our marketers create videos 2.2x faster than before. 

We’ve organized the 50+ Storyboards available in the Wibbitz platform by two different filters: their video format (vertical, square or landscape), and the common marketing goals that they help achieve. So whether you want to use video to Engage, Inspire, or Promote on Instagram, Facebook, or your own site, we have the perfect video template available for you. All you need to do is filter by format or goal, swap out your copy and media, and send it out into the world!

Here’s a sneak peak at three of our marketers’ favorite Storyboards available in the Wibbitz platform – based on the various goals they help achieve, and the platforms they work best for:

1. Engage on Instagram Stories

Want to get the conversation going with your Instagram followers? Our True or False Quiz Storyboard (in Vertical, of course) should do the trick. In this example, we added in some fun trivia about top Netflix shows – and make it super easy to swap out with some trivia of your own!

2. Inspire on Facebook

Thanks to the success of Tasty, recipe videos are all the rage on Facebook – even if your brand isn’t food-related. Just come up with a food or drink that you want to be associated with your brand, and feature the ingredients using the Recipe Storyboard in Square. Your audiences will be inspired to get cooking, and keep coming back for more!

3. Promote on your site

Hosting an event? Then you should probably make sure people know about it! We suggest using the Event Promo Storyboard in Landscape to show off what you have planned for your event, then embed that video within the same landing page for attendees to RSVP – just like we did for our Storyteller Circle event series.