Reaching multiple audiences on social media platforms is not an easy task for content creators. As major social networks update their user interfaces on a regular basis, marketers and publishers have to keep track of various aspects and keep posting relevant content to their followers – in order to retain them, but also gain new ones.
In our ‘What’s trending in social media news’ series, our marketing experts will reveal the major changes and updates that you’ll need to know each month (and what they mean for you) in order to stay on top of social media news trends and your followers’ needs.
The 2 billion user platform that now offers a suite of products to help people connect (namely the Facebook app, Messenger, WhatsApp and Instagram) has unveiled a new brand identity. The goal of this new social media news trend of rebranding is to further distinguish the company from the Facebook app, which will keep its own branding. The new Facebook corporate logo features a minimalist, all-capital-letter rendering of the Facebook name, all with a new font and alternating colors that represent its other brands.
New FB5 interface
Facebook has started deploying its new interface, named “FB5”. This new UI goal is to improve user experience with a quicker loading and a clear design with bigger fonts, and automatic saving of the scrolling feature. On this new version, the dark mode can be activated in one click, to save batteries and avoid causing harm to the user’s eyes. The new interface was presented at the end of April, and users have started sharing screenshots of it late October. This new user interface is a great way to keep exploring video on your feed and try new formats if you haven’t done it already!
In late October, Facebook announced the launch of Facebook News, a dedicated place for news on Facebook, available in the US only for the moment. User will get more control over the stories they see and will have the ability to discover a wider range of their news interests across four categories of publishers: general, topical, diverse and local news. The stories included in Facebook News will be chosen by a team of journalists and at the moment only a few publications will be shown in Facebook News, including The Wall Street Journal or The Washington post. As it expands, this launch will be a great opportunity for publishers to highlight their stories in videos and gain new followers on the platform.
After its launch in 2018, IGTV has quickly gained a large creator base with regular users that look forward to watching new vertical videos each day. With a new social media news trend of optimizing platforms for video, Instagram’s long-form video platform is now making access to IGTV videos even easier to brands and influencers. IGTV creators can organize the videos they share on the platform directly on series page and batch them under a single name. Users can get notified when new episodes of their favorite series are released so that they never miss out on new content.
By creating different IGTV series, you’ll let your viewers know exactly what they can expect to watch on your account, and they’ll be much more likely to hit the “follow” button. That is a great way to explore Instagram’s IGTV, get inspired and understand what type of video content performs best on the platform to connect with your audience and attract new followers.
Twitter is a great tool to stay up-to-date on the latest news. To help optimize access to the news and time spent on the platform, Twitter has launched Slownews, allowing users to create a selection of the most relevant news for them to display on their timeline by scanning their Twitter home feed. The service is now available on both mobile and desktop. Users can set up recap alerts to be sent to them everyday with links to the original news story, so that they receive only the content they do not want to miss.
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