The videos created for social media will continue to grow both in popularity and usefulness this coming year. No matter what level your video marketing game is right now, you still have plenty of time to start taking advantage of these great strategies in the years to come.
Here are the biggest video and social media marketing trends for 2020:
1. Video-first platforms
On existing social media sites, videos rank higher than any other post type because they naturally encourage engagement from viewers. And new, video-driven apps are flooding the marketplace every day (TikTok, Lasso, and byte are just a few popular examples from this past year alone). As video continues to rank as one of the most important overall digital marketing trends, you can expect to see even more ways that these platforms favor or prioritize this content type.
2. Segmented video formatting
Videos optimized to meet the needs of each individual social media network as well as a variety of mobile devices will continue to be one of the most important marketing trends in 2020. Platform-specific content like square videos for Facebook or vertical videos for Instagram Live enhance the viewer experience, stand out visually in feeds, and are more likely to enhance engagement numbers. Industry leaders note that video orientation will be important too.
3. Scaling video production
In-house video production using tools like Wibbitz will continue to be valuable as demand for videos on social media increases. Covering hot or trending topics quickly gives brands a leg up and helps them stand out as authority figures amongst competitors. So not only will video production scaling help create a higher volume of videos, it will also make each video’s style more uniform and give users the ability to optimize each piece for multiple platforms.
4. Targeting infinity groups
Videos that communicate specific messages to segmented markets on each social media platform is still a great way to maximize your marketing investment. And as we continue to monitor the social trends of 2020, incorporating known digital marketing strategies into comprehensive video ones will be even more important.
The good news is, reaching these groups will actually be simpler moving forward. Thanks to advancements in AI, long-tail keywords will be easier to find and use in your video marketing strategy.
5. Emphasizing graphic identities
It’s no secret that brand image is important but in 2020 companies will need to take steps towards using video as part of their online graphic identity as well. Consistent video styling through templates will be especially helpful in this arena. Social media trends like this one are easy to implement as long as brands continue to harness the power of video marketing as part of a holistic strategy.
6. Video distribution control
Native hosting and embedded video will continue to be an important component of marketing trends in 2020 because of the average consumer’s waxing and waning trust of social media platforms. And while those platforms are still hugely popular, marketers should take care to offer their video content wherever customers might interact with their brand online, just in case.
7. More 1:1 communication
Personalized videos are now being used to facilitate one on one communication between brands and customers. According to this infographic, 1:1 video will continue to challenge more traditional client inquiry and support response methods. This is mostly thanks to smartphone video quality, which continues to improve year after year, making this one hot video marketing trend to keep an eye on in 2020 and beyond.