As the demand for digestible video content skyrockets, even larger brands with abundant resources are finding it difficult to meet this demand. Publishers need to find new ways to ramp up their online video strategy in order to produce engaging videos that resonate with their audience at scale. We’re excited to announce that New York Daily News, New York’s leading news publisher, has selected Wibbitz to automate video production for their site and social media platforms. You can find the full press release here.
New York Daily News, known for breaking local and national news stories and hard-hitting social issues, has a large portion of traffic coming from mobile – and Wibbitz’s text-heavy video format are automatically optimized for social and mobile viewing. Since its newsroom began working with the platform, New York Daily News has published over 200 captioned videos to its site’s homepage, article pages, and social media channels like Facebook and Youtube. Check out this top-performing video that New York Daily News’ editorial team created in the Wibbitz Control Room and published directly to their Facebook page:
“We’ve established a large, loyal audience by consistently delivering breaking news stories that are rich with photographs and visuals. As our audience seeks out more video content online, Wibbitz’s technology allows us to quickly deliver the visual content they’re looking for by adding a video to each story. Video content largely increases our visitors’ onsite engagement and opens up new monetization opportunities with premium video ad inventory, so we see huge potential in covering more content verticals with video on our site.”
– Grant Whitmore, Executive Vice President, Digital at New York Daily News
New York Daily News is also expanding their news coverage to entertainment, lifestyle, and auto. Wibbitz’s extensive library of licensed media will help the publisher make an entrance into these new content verticals with premium video footage that would otherwise take years to accumulate. The following video that was published on New York Daily News’ homepage and social channels relied heavily on media from the Wibbitz Control Room:
As Wibbitz’s automation tools become more integrated in their newsroom workflows, New York Daily News will continue to increase video production and coverage to reach audiences across screens and platforms. We’re thrilled to partner with New York Daily News, and look forward to helping them find new opportunities for monetization and engagement as they continue to grow.