A lot has changed since we first launched Wibbitz in 2011. In fact, a lot has changed since we first opened our platform to brands and agencies two years ago. 

We’ve grown tremendously in every sense of the word, powering creation for over 40K videos a month, for customers in over 40 countries, across countless industries and video use cases. And with this growth, we’ve learned that the need for quick and easy video creation is truly universal – because video is the best way to tell a story, and as humans, storytelling will always remain the essence of every job function. Regardless of industry or title, our jobs are to deliver our message in a way that people will connect with.

That’s why we decided to embark on a major transformation – to our product line, and our brand (complete with a new logo and website!) – to support our existing customers with further clarity around what is possible with Wibbitz, open new doors for growth, and further democratize the creation of video content. Here’s a quick look back (and forward) at the Wibbitz visual brand with our CEO Zohar Dayan:

As a video creation company, we’ve learned a thing or two about the importance of a brand’s visual identity. So we wanted to provide a deep dive into some of the new elements that make up the new Wibbitz – and why we made these design decisions in the first place:

New logo & brand colors

Our previous logo came from the concept of helping publishers convert text into video content – visible in the resemblance to a newspaper headline. As we began to partner with businesses other than publishers, we wanted to make sure our logo and design language spoke to each of them.

Our new logo represents a couple of important values that Wibbitz stands behind. First, easy video creation (of course!) – notice how the graphics represent a video storyboard, with a play button at the end? We also wanted to represent our ability to “pause and play” – a value that impacts how we work as a company (smarter, not harder, always taking the time to breathe) and how easy our products make video creation – all it takes is a couple of minutes out of your day before your video is ready!

New product line

Wibbitz is no longer just a video creation platform. We now have a whole line of products available to support businesses – and enterprises, especially – as they adapt their products to compete in today’s video-first landscape. With our new branding, each product offering has its own unique logo and color that it can be easily associated with.

Below, you’ll see that each new product logo is comprised of the same elements of our main logo, to create a design language that brings together our individual solutions into one combined brand. This will also allow us to continue expanding our product line, as we continue to solve every need when it comes to video creation.

Studio

The Studio is a comprehensive ground-up rebuild and redesign of our core video creation platform, built with the flexibility needed to serve our diverse customers. As our primary offering, we gave the main Wibbitz blue color to the Studio’s logo. We also chose a graphic that not only looks like an “S”, but also represents the easy drag-and-drop editing tools available in the platform.

Lightbox

Lightbox is a white-label video creation interface that can be embedded into any website or mobile application. For its logo, we went with our new secondary yellow color (because it’s reminiscent of light, of course!) and chose a graphic that looks like our company logo, but rearranged to look like an “L”.

Wavi

WAVI is our latest API product (launched yesterday!) that transforms proprietary data into fully-branded, professional videos, with zero edit time required. This orange logo, like the others, uses a graphic that looks like the first letter of the product (in this case, a “W”). It’s also designed to represent the scalability of video content that the Wavi technology makes possible.

New illustration style for unlimited use cases

As a tech platform, it’s often difficult to represent visually the ways that Wibbitz can help our customers solve their biggest challenges – especially since we solve challenges for so many different types of customers! So we’ve started using illustrations to better represent what we have to offer, and to better visualize how our product works for specific use cases. Ultimately, we want to help you see yourselves in our product – because that’s who we’re making it for!

Here are some illustrations we’ve used to demonstrate the various use cases of the Studio:

Marketing

News & Editorial

Agencies

Corporate communications

With our new visual branding and language in place, the new Wibbitz brand clearly captures the essence of our current and target customer base, our employees, and our values. It will allow us to scale operations for our new product line, and expand our reach across new industries, countries and enterprise clients as the demand for easy video creation continues to rise. And we can’t wait to show you what’s next.