Creating videos can be a difficult, time-consuming, resource-heavy process. Creating videos that engage, inspire, and make an impact can be even harder. In a process that often involves brainstorming, storyboarding, multiple rounds of revisions, it’s important to keep on track – whether you work on a team or as an individual.
That’s why we recently launched the new Planner – a tool that allows you and your team to map out your video content calendar directly within Wibbitz Studio. Read on for some key tips and tricks for getting the most out of Planner and ensuring your video content strategy makes an impact, then click here to get a demo of the new tool.
Maintain a monthly plan
Mapping out your video content strategy is key if you want it to feel both cohesive and strategic. Taking things day by day – or even week by week – can feel rushed and stressful, and often impacts the end product. Viewing your strategy more holistically, with a monthly outlook, means less stress when it comes to moving things around as needed.
Focusing on how to create a content calendar that employs a monthly view of your content also ensures that you can prioritize your resources. If there are longer-form videos, or videos that require certain assets that need to be produced, you’ll want to plan those further into the month to ensure you or your team members have enough time to work on them. If you know certain projects will require longer revision processes, you’ll want to ensure you have plenty of time allocated. The Studio’s Planner content calendar tool allows you to keep a high-level view of your month – or months – ahead. Staying on top of your processes and deadlines will help you avoid any last minute surprises.
Creating a brand new video every day – or even a few days a week- can be a daunting task. Ease the burden with ready-made content like our Top Stories – whether its breaking news coverage, or lifestyle content, find the topics that resonate most with your audience, and add them to your Planner with just a couple of clicks.
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Find a place to track your ideas
Video often requires a lot of brainstorming – you want to be sure your message is on point, and that it will resonate with your audience. During your planning process, you may have one or more brilliant ideas that may just not fit the particular project you’re working on, or the goal you’re trying to accomplish, but it doesn’t mean they should be cast aside.
Storing those moments of inspiration may come in handy down the road. Setting up a process for checking back on those ideas with your team can help to ensure you always have inspiration on hand. The Studio’s Planner offers just that – you can add an idea to your planner without being required to create your own video right then and there. Just save your video’s title – even add a brief description – and circle back on the specific date on which you save it to see if it’s still worth pursuing and valuable to your content strategy.
Keep that social calendar full
Having a relevant, regularly-updated social media presence is a vital part of maintaining your brand identity. Incorporating video to your social media presence can boost views on your posts by 48% according to Hubspot. When planning your social video strategy, there are a couple things to consider: format and audience.
Certain video formats may perform better on some social media platforms than others. For example, you’ll want to leverage vertical videos for Instagram Stories, but may find that a square format works best for a standard, in-feed post. Using a content calendar tool like Studio allows you to quickly convert your videos across landscape, square, or vertical formats in just one click, so your videos are optimized for any channel.
While there may be some overlap, you’ll often find that your audience demographics vary across social networks. You’ll want to bake this into your social strategy, ensuring its top of mind as you develop different messaging or tone for videos on different channels. You may even find that certain types of media perform better on one channel than another – keep those best practices in mind and plan accordingly.