Explore Instagram, Social Video, Video Inspiration

5 best ‘How To’ video ideas on Instagram this week

Jul 2, 2018


For any professional looking to reach their goals in today’s digital economy, a solid Instagram video strategy makes all the difference – and has become an essential element in every successful brand. That’s why we decided to start our Explore Instagram series, where we’ll take a deep dive into the various ways you can leverage Instagram to connect with all types of audiences, and benefit any kind of business. Keep your eye out for more posts in this series each month, and make sure to follow the Wibbitz Instagram page for daily inspiration from our team! 


With Instagram now supporting over 1 billion monthly and 500 million daily active users, it’s important for marketers and publishers alike to recognize the power of the platform. Understanding how different styles of video perform with your target audience is a great way to start. What are they searching for? What do they want to learn?

These days, we’ve noticed that Instagram audiences tend to engage most with how-to video ideas that offer creative inspiration for do-it-yourself projects, especially around the holidays. Pinterest may be known for its beautiful mood boards, but Instagram has taken creative inspiration to the next level, allowing creators to use video to showcase recipes, makeup tutorials, and other fun projects that fit in with their audience’s lifestyle interests. And with the World Cup in full swing, and the 4th of July around the corner, audiences are turning to their favorite Instagram brands to entertain, celebrate, and show off their patriotism in style. Here are some of the best how-to video ideas we found on Instagram this week – take a look, then see if you can Do It Yourself!

Food Network

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If we know one thing, it's that there's nothing better than an icy cold frozen pop in the summertime 👅👅 ESPECIALLY today! ❤️💙 #LinkInBio

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Celebrate the fourth of July in style with these DIY American flag shorts! #crafty #DIY #crafts #diply #imadethis #makersgonnamake #feelingcrafty #home #homedecor #upcycle #fourthofjuly #style #fashion #upcycle #flag #spraypaint

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SO Yummy

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One nation, under cake, indivisible, with pie and ice cream for all! 🥧💥🍰 Enjoy Fourth of July tomorrow!

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5-Minute Crafts

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Make your favorite old t-shirt new again. #5minutecrafts #video #diy #crafts #tshirt Follow us on Twitter! (

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My Nails For Life

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Here's part 2 of the tutorial for the American Flag nails I did in the last post 🇺🇸🇺🇸 I'm so happy with how the stars came out! And yes, I did use a Christmas stamping plate for the stars 😂 How do you guys celebrate the 4th Of July? 🇺🇸❤️💙 Products/polishes used: (White) Sinful Colors @sinfulcolors_official- Snow Me White ❤️ (Blue) L.A Colors @lacolorscosmetics- (doesn't say name) 💙 Purple peel off- Liquid Palisade by @kiesque ❤️ Bundle Monster Festival stamping plate- 03 @bundlemonster 💙 Clear Jelly Stamper @clearjellystamper ❤️ Scraper is also from @bundlemonster 💙 Seche Vite topcoat @Sechenails ❤️ SONG: Made In America- Cimorelli @cimorelliband 🇺🇸❤️ #nails #nailart #nailtutorial #nailsartclips #nailsartvids #polish #nailit #i#nailvideos #nailvids #simplynotlogical #nailitmag #nailvideos #nailpolish #art #nailsarttutt #nailartvideos #nailarttutorial #mynailsforlife #craftyfingers @simplynotlogical #nailitdaily #fourthofjuly #4thofjuly #4thofjulynails #americanflag

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