With Instagram now supporting over 1 billion monthly and 500 million daily active users, it’s important for marketers and publishers alike to recognize the power of the platform. Understanding how different styles of video perform with your target audience is a great way to start. What are they searching for? What do they want to learn?
These days, we’ve noticed that Instagram audiences tend to engage most with how-to video ideas that offer creative inspiration for do-it-yourself projects, especially around the holidays. Pinterest may be known for its beautiful mood boards, but Instagram has taken creative inspiration to the next level, allowing creators to use video to showcase recipes, makeup tutorials, and other fun projects that fit in with their audience’s lifestyle interests. And with the World Cup in full swing, and the 4th of July around the corner, audiences are turning to their favorite Instagram brands to entertain, celebrate, and show off their patriotism in style. Here are some of the best how-to video ideas we found on Instagram this week – take a look, then see if you can Do It Yourself!
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