This just in! 🗞️ Did you know you can quickly create a news video on trending topics as soon as a story breaks?
If your business covers politics, sports, entertainment, or any other vertical that has breaking news daily, it can be frustrating being unable to get content on big stories out before your competitors. Plus, you know that quality matters, even when it’s all about speed — you need on-brand, easy-to-digest video content that drives audiences to your website and keeps them there.
Sharing breaking news videos is a great way to:
- Increase website traffic
- Grow your audience on social media
- Keep people on your site
And by being the first to publish video content, you can cut through the noise of competitors and stand out. USA Today Sports Media Group is a great example as they had the ability to grow their portfolio of “Wires” publications, even in the heavily crowded sports news space, by sharing news as soon as a story would break.
No matter what vertical your company creates video content for, we will discuss how you can accomplish the same success with Wibbitz. In this blog, you will learn how to make a breaking news video with our Top Stories.
A step-by-step guide to create a news video with Wibbitz
There’s a lot of news out there; so much it feels impossible to cover every story.
That’s where video comes in.
From entertainment and business to sports and politics, video gives you the power to take trending news stories and create your own trending content.
With these steps anyone, no matter their video editing experience, can create breaking news videos with Wibbitz and avoid common mistakes:
1. Choose your Top Story
Stock market crash? New species of plants just discovered? Whatever the news, it’s now your story to tell!
Wibbitz video producers stay on top of trending topics so you don’t have to.
Once a story breaks, it’s not long before our team puts together incredible video templates with every aspect of the story you need to share with your audience, including:
✔️ High-level overview of the event’s details in a minute and 30 seconds
✔️ Professional video and imagery relevant to the news
✔️ Ready-to-go music and transitions
Top Stories from Wibbitz lets you cover breaking news with a click of a button. It’s as easy as logging into our platform, scrolling through the latest topics, and choosing which story you want to share with your audience.
❗A common mistake to avoid when making breaking news videos? Choosing topics that you can’t relate back to your own company mission.
Even if the story is relevant to your industry, posting breaking news stories is a great opportunity to shed light on what your business is aiming to accomplish!
2. Rebrand in the Wibbitz news video maker
When making any kind of video from How-Tos to Product Announcements, you need to ensure your video is on-brand. Why? Because companies that focus on maintaining brand consistency across all channels have seen an average growth of 33%.
Having your brand assets displayed throughout your content will help build brand awareness and develop trust with customers.
Plus, good branding increases the value of your company, so why not begin with great first impressions through video?
Once you’ve decided on the Top Story that’s relevant to your audience, it has never been easier to rebrand videos than with our video editing software. Simply click on the ‘Rebrand’ button in our platform and you’ll be taken right to our Studio to upload your logo, colors, and font if needed.
Take a look below at a finished Top Story rebrand from Extra:
In just a few minutes, one of the largest resources for trending entertainment news was able to create a video for its audience to share with the world.
3. Decide where to share your story and go viral
This is breaking news — it’s time to get the word out! However, when it comes to news videos, there are specific platforms that work best.
Twitter, Facebook, and YouTube are great for posting on trending topics and gaining reach. In fact, 59% of Twitter users go to Twitter for news content, while 54% of Facebook users do the same on that platform. If your audience is already using social media to learn more about the latest stories, leverage these social platforms and continuously post using high-quality video content.
Wibbitz now has an all-new social sharing feature, allowing users to easily share their finished videos to their favorite social platforms.
In order to become a leading news resource and go viral in no time, continue:
➡️ Posting regularly and consistently with similar content in your industry
➡️ Being timely; you’ll want to share your videos as soon as the story breaks
➡️ Engaging with viewers who are interacting with your posts on social media
You’ll want to keep in mind the size and length of your video for social media, too. When creating your video or rebranding a Top Story, resize between square, landscape, and vertical to ensure the best viewing experience for your audience no matter where they choose to consume your content.
❗A common mistake to avoid when making breaking news videos? Not considering your audience before sharing your story.
Ask yourself, “This is relevant to my business, but what do my audience and followers want to learn more about?”
Create breaking news videos fast with Wibbitz
With the Wibbitz online video creation platform, you can create your own video or simply take advantage of our Top Stories: ready-made videos that cover each day’s trending topics, breaking news, major events, and so much more.
News stories break every day — become the resource that shares them! Get started with our 7-day free trial today.