Video Inspiration

How to get creative with automated video creation

By Justen Haynes | Nov 28, 2017


Wibbitz’s in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform, and act as our partners’ go-to video experts with in-depth trainings, personalized reviews, and actionable insights for optimum video performance. In this month’s Word from the Wibbitz Editors, Bradley, Justen, and Kyle give us some tips on how to fully utilize our AI-powered platform’s creative capabilities to make visually striking videos that stand out from the rest.

As Wibbitz editors, we’re creating dozens of Top Story videos each day. In order to ensure each video looks different from the next, and is styled in a way that will perform best for that particular story, each of us employs certain techniques to add creativity to the automated video creation process. The platform’s intuitive editing and customization tools enable us to come up with innovative ways to make text, images, and videos in each scene surpass basic text-on-screen or slideshow-styled videos to become individualistic pieces of branding. Here are some of our favorite Wibbitz video creative hacks that we’ve picked up along the way:

Social Post tool – not just for social posts

The Control Room’s Social Post feature was built to be the perfect tool for embedding any Tweet, Facebook or Instagram post within your video, but I’ve found it useful for shining a spotlight on pretty much any media that’s critical to a story. The Social Post feature tends to work especially well for entertainment media footage where the subject is walking a red carpet, or talking to the camera. Check out how we used the feature in the first scene of this breaking news story on journalist Charlie Rose.

Title + Text for list videos

Our platform offers multiple text overlay styles to choose from – one of which is called “Title + Text”. This is my favorite text overlay to use for stories that are formatted in a List format, as it allows you to separate a title and description into two separate text boxes. Title + Text is a great option for a variety of list-based use cases, like rankings or recipes, to package each list item in a clean and digestible format. Take a look at this example on the 6 ways to stop feeling so exhausted all the time!

Bullet points for lists within lists (or a single scene)

Speaking of lists, did you know you can create bullet points using the ‘alt + 8’ keys to add more than one thought to a single frame? This works for both PC and Mac, and looks great on scenes using the Social Post format that Brad mentioned above. In this video, bullet points are used with the Base text overlay at 0:38 to fit four related list items into one scene.

Vertical Align + text breaks

Text doesn’t always have to live at the bottom of the frame. I like to take advantage of extra room or headspace in a photograph by using Vertical Align tool, which allows you to position text in the center or top of the frame. A creative way to use this feature is to align text in the center and use text breaks. Whenever an image or video’s subject takes up the right of the frame, your text will be positioned to the left of the subject, which will give the scene a more dynamic look – true to the ‘rule of thirds’ effect that all video editors hold dear.

Break up text across scenes

When a lot of text scrolls on-screen for a single scene, more often than not it serves as a distraction to the viewer. If you’re looking for a way to limit scrolling, try breaking up the text. Chose the midway-point in a sentence, usually after some form of punctuation like a comma, and move the text to the next scene. By adding a change in scenery in place of scrolling text, viewers will be more likely to remain engaged until the end of the video. At 0:18 in the example below, I broke up the sentence between two scenes in order to eliminate a long run-on sentence.

Frame media with Memes

A cool way to have fun with text in a video is to use the Meme feature. The Meme feature allows you to put text on both the top and the bottom of the scene, allowing the text to frame the media and highlight what is going on. Depending on the theme you’ve selected, the text be either white over a black text box or black over a white text box. It looks great for lists, titles, to highlight specific media assets, or even if you’re just looking for a way to shake up the pacing of your video. Check out this example for one of the ways the Meme feature can be used.

Written by
Justen Haynes Follow me on LinkedIn >