According to our last publisher report, over 50% of publishers name video as the most essential aspect of both their editorial and monetization strategies. Which makes sense – not only does video provide audiences with a richer and more engaging content experience, but digital video ad spend is at an all time high, and is expected to hit over $52 million by 2023. Of course, producing enough high-quality video content still remains a challenge for publishers looking to monetize without investing a significant chunk of their time, budget and resources.
We’re excited to announce our latest initiative to help publishers scale video production and provide an enhanced content offering for audiences and advertisers alike – this time, through our partnership with native video syndication and monetization platform Connatix. Connatix has chosen Wibbitz as a premium content provider in their Content Marketplace, where their customers can now access, publish and monetize Wibbitz Top Stories, for no cost. You can read the full press release here.
As a reminder, Top Stories ready-made breaking and trending news videos created by our in-house team of video producers. For Wibbitz customers, these videos can also be Rebranded with your logo and branding in a single click. Click here to watch some of our most popular Top Story videos from the week!
“Having great video content is an extremely powerful way to engage with readers, but, to keep content free, publishers need to be able to monetize it. With this partnership, we are continuing to grow our content marketplace across verticals making it easier for publishers to augment their content with video and add new streams of video revenue.”
– Gil Sommer, Head of Product at Connatix