Trends & Insights

Black Panther shattered our rebranded video record – will Avengers: Infinity War beat it?

May 16, 2018


Since its release in February, Black Panther has grown to be one of the most popular films in history. Not only was it the most tweeted about movie of all time, but it’s now the highest-grossing film in the Marvel Cinematic Universe, as well as the biggest superhero movie ever (grossing more than Iron ManThor, and the first Captain America combined).
Its impact wasn’t limited to ticket sales and tweets, though. The film also broke records on the Wibbitz platform. As you may know, here at Wibbitz, our editorial team creates videos every day around breaking stories and trending topics that our users can rebrand within minutes to make their own. By rebranding Top Story videos with their own branded graphic packages, our partners are able to join the ongoing conversations, inform and engage with their audiences around the stories they care about — within the time they’re still trending.
The number of videos rebranded by publishers on the Wibbitz platform related to Black Panther shattered our records: six times more than other popular topics.
Watch these two Top Stories that generated the most rebrands by our partners!

With the highly-anticipated Avengers: Infinity War coming out on Friday, we’ll be keeping an eye on the numbers of videos rebranded compared to Black Panther. Which do you think will come out on top? In the coming weeks, we’ll be sure to let you know.