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5 B2C video marketing ideas for your next campaign

By Kaitlin Westbrook | Apr 16, 2019

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People love watching videos. In fact, contemporary consumers love video so much, nearly 2 billion people log into Youtube each month, and more than 1 billion hours of video are watched on the platform every single day. Facebook, in comparison, gets ~100 million hours of video views each day.

Videos are also a proven driver of revenue. In a recent survey, 83% of businesses said they experienced good ROI from video marketing. In another survey, 79% of consumers said that watching a brand’s video convinced them to buy the brand’s product.

These are just some of the reasons why video is such a powerful marketing tool.

When you don’t include video into your overall digital marketing strategy, you miss out on great opportunities to engage with customers, expand your reach, and boost your revenue.

Ready to try your hand at video marketing, but don’t know where to start? Don’t worry; this article has you covered. Here are five awesome video marketing ideas to give you inspiration.

1. I LOVE NY

I LOVE NY is run by the New York State Division of Tourism. On its website and social media pages, the government agency promotes New York as a tourist-friendly destination for travelers.

The New York State Division of Tourism promotes popular New York landmarks, like Niagara Falls, the Adirondacks, and Finger Lakes. They also advertise the endless activities tourists can enjoy, including museum excursions, nature-filled hikes, and of course, memorable dining experiences—like in the video below.

View this post on Instagram

Nothing says New York like a slice of pizza! Treat your taste buds to the best slices across the state. Link in bio. #NationalPizzaDay

A post shared by I LOVE NEW YORK (@iloveny) on

Though simple, this video is effective. Instead of covering a number of different foods, the content hones in on pizza specifically. By highlighting a few well-loved, authentically New York pizzerias, this quick video encourages pizza-lovers everywhere to put New York on their bucket lists.

2. Dr. Oz

Mehmet Cengiz Oz, popularly known as Dr. Oz, is a cardiothoracic surgeon and television personality. He initially gained fame when he started appearing on The Oprah Winfrey Show in 2004 as a regular guest.

Since that time, he has co-authored multiple New York Times bestsellers and appeared on other shows. He now hosts The Dr. Oz Show, a highly viewed daytime TV series that primarily discusses health and medical issues.

Dr. Oz also has an official Facebook page, where he releases informative videos on a regular basis. Here’s one example:

In the video, Dr. Oz warns against the dangers of drinking diet soda. According to information presented in the video, the consumption of diet drinks can increase a person’s risk of strokes and heart disease.

The video is less than a minute long, but it gets straight to the point and successfully informs its audience about the dangers of a seemingly harmless activity.

3. Children’s Hospital of Wisconsin

The Children’s Hospital of Wisconsin is a highly-recognized healthcare provider that originated in 1894 and has since received numerous accolades. The hospital treats up to 2 million patients a year.

On their official Facebook Page, the hospital released a touching video. You can watch it below.

The video tells the story of Ollie Young, a baby born eight weeks early in 2018. He weighed only 2 lbs at birth, but after spending his first month in the hospital’s NICU, Ollie was able to leave and spend his first Christmas at home.

The magic of this content? The storytelling. The hospital, though it’s being advertised, is background. The real content is Ollie’s inspiring story, which is probably why it garnered so much interest and engagement.

4. Care.com

Care.com is an online family care platform established in 2006. They connect families in need with highly qualified care professionals, whether it’s nannies, senior caregivers, or housekeepers.

Check out their recently released video:

The company holds caregivers and the entire care profession in high esteem, and it shows in the video. Through the video, Care.com is able to show the importance of caregivers and the role they play in society.

5. littleBits

litteBits is a startup launched in 2011 by Ayah Bdeir, an inventor and entrepreneur. With a focus on education, the company has changed the way the children today are learning.

littleBits invented the electronic building block, which they call “Bits”. These “Bits” snap together and turn children’s ideas into inventions that can improve the world around them. Since littleBits’ inception, more than 1 million inventions have been made through littleBits.

Check out their “Bits” in action:

As you can see, the video promotes littleBits’ Droid Inventor Kit, which includes a simple coding mechanism kids can use to test out their coding skills and give life to their Droid creation.

Wrap up

Already feeling optimistic about the future of video marketing in your business? Keep these videos in mind when brainstorming with your team, and start filming your next campaign. You can also combine your video and email marketing strategies by including videos in your email newsletters.

Kaitlin Westbrook

is a content writer for Campaign Monitor. She covers business, email marketing, and creative content.

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