It’s been a wild ride for us this year at Wibbitz.
We’ve continued to grow both our offices and customer base in leaps and bounds, celebrated our 8th anniversary, and moved our NYC and Tel Aviv teams into new offices.
We also released Lightbox, an API that gives app and website creators the ability to integrate automated video creation. The results are astounding: Wibbitz users produced an average of 270k videos per month in 2019. And they’re some of the best marketing videos and engaging content we’ve seen yet.
It’s been a great year for video, too. As predicted, many brands are taking a “video first” approach to online marketing, integrating the best marketing videos into social media platforms and email. According to Hubspot, over 90% of video marketers say it’s effective, and 87% of LinkedIn marketers agree video is their most effective strategy.
As video continues to grow, marketers are always looking for fresh inspiration. That’s why we decided to share some of our favorite customer videos. Without further ado, here are some of the best marketing videos from Wibbitz customers in 2019.
It’s Been 65 Years Since Brown V. Board of Education Case: Education Post
In just 60 seconds, this Facebook video by Education Post provides a complete history lesson about the landmark legislation that ended segregation in public schools. The video is an elegant combination of background music, text, and historical photographs. It’s not hard to see why it’s one of our nominations for the best marketing videos of 2019.
9th District drama: A 4-day hearing … in 8 minutes: WRAL
Everyone knows that hearings are often long and drawn out. This video cuts to the heart of the matter by combining on-screen text, video footage, and photographs of forged documents. Instead of listening to four days of testimony, this eight-minute video gives watchers the nitty-gritty, minus the fluff.
Why are my rates going up, and how can I lower them? Hanover Insurance
One of the hardest things in online marketing is to grab the attention of people and convince them to read a blog post. This video clip by Hanover Insurance doesn’t directly answer the question of why insurance rates are going up but grabs their attention long enough to direct them to a blog post that will. The best marketing videos always hold your interest and spark action.
Burger King launches a line of ‘Unhappy Meals’ in honor of Mental Health Awareness Month: Mashable
Mashable is known for its pop culture coverage, but what you may not know is they use Wibbitz to share it. This video highlights a partnership between Burger King and Mental Health America during Mental Health Awareness Month. By combining on-screen text, video, and still photos, Mashable gives an overview of the campaign that ranks as one of the best marketing videos.
Prayer for Father’s Day: United States Conference of Catholic Bishops (USCCB)
The USCCB turned to Wibbitz to help expand its social media presence. This heartwarming Facebook video uses on-screen text to share a prayer set to upbeat music and video clips of children and their fathers.
Resolve to create your best marketing videos this year
As video marketing continues to dominate, companies need to keep up. We hope the above examples have inspired you to get creating and make the best marketing videos ever. Your company’s bottom line depends on it.
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